Changes: Jollibee

Revision as of 04:16, 14 April 2020

This page only shows primary logo variants.

For other related logos and images, see:


				2011–present
1975–1978	1978–1980	1980–1996	1996–2011	2011–present

Magnolia

1975–1978

In 1975, Tony Tan and his family opened an ice cream parlor in Quezon City. The outlet would later serve hot meals and sandwiches upon request from customers. The meals became more popular than the ice cream itself, so the family decided to turn the ice cream parlor to a fast food restaurant which would later become the first Jollibee outlet in 1978.

Jollibee Yumburger

1978–1980

The logo has the cursive text and the hamburger in above. During this time, Jollibee only had 5 branches nationwide.

Jollibee

1980–1996

Launched in 1980, the logo was the longest-lived logo of Jollibee, consisting of Jollibee's face in a white burger shape in a red box, and a straightened Jollibee text.

1996–present

1996–2011

A brand identity revamp in 1996 brought about a new logo, consisting of a rounded Jollibee text in VAG Rounded, and a better version of Jollibee's face, dropping the burger shape and the box that once enclosed the symbol. Also, Jollibee's face was moved from the center to the right and was slightly rotated.

2011–present

File:MASTERBRAND-LOGO.svg

While maintaining the design of the previous logo, it modified Jollibee's face and the text (modifying the b and turning the registered trademark symbol (®) from subscript to superscript).

@@ Line 1: / Line 1: @@
+{{Print Logos|Other Logos}}
+{{ImageTOC
+|Magnolia old logo.jpg|1975–1978
+|Jollibee 1975.jpg|1978–1980
+|Jollibee 1980.png|1980–1996
+|Jollibeelogo.svg|1996–2011
+|MASTERBRAND-LOGO.svg|2011–present}}
-==1978–1980==
+==Magnolia==
+===1975–1978===
-[[File:Jollibee-1977-calendar.jpg|center|200px]]
+[[File:Magnolia old logo.jpg|250px|center]]
+In 1975, Tony Tan and his family opened an ice cream parlor in Quezon City. The outlet would later serve hot meals and sandwiches upon request from customers. The meals became more popular than the ice cream itself, so the family decided to turn the ice cream parlor to a fast food restaurant which would later become the first Jollibee outlet in 1978.
-==1980–1996==
-[[File:Jollibee 1980.png|center|200px]]
+==Jollibee Yumburger==
-Launched in 1980, the logo was the longest-lived logo of Jollibee, consisting of Jollibee's face, a burger shape, a box, and a straightened Jollibee text. The logo continued to be used even during the advent of Jollibee's 1994 logo. The logo was used for store design until the early 1980, and was used in packaging and commercials until 1994. The logo remained in use as the text was featured in the trays of the restaurant until 1996. Also, the logo remained in use as the full logo (with Jollibee's face in a box and the text below) on the Jollibee USA website until the website officialy opened in 1996, marking the logo's total discontinuation.
+===1978–1980===
+[[File:Jollibee 1975.jpg|center|250px]]
+The logo has the cursive text and the hamburger in above. During this time, Jollibee only had 5 branches nationwide.
+==Jollibee==
-==1996–present==
+===1980–1996===
+[[File:Jollibee 1980.png|center|200px]]
+Launched in 1980, the logo was the longest-lived logo of Jollibee, consisting of Jollibee's face in a white burger shape in a red box, and a straightened Jollibee text.
+=== 1996–present ===
-=== 1996–2011 ===
+==== 1996–2011 ====
 [[File:Jollibeelogo.svg|center|200px]]
+A brand identity revamp in 1996 brought about a new logo, consisting of a rounded Jollibee text in VAG Rounded, and a better version of Jollibee's face, dropping the burger shape and the box that once enclosed the symbol. Also, Jollibee's face was moved from the center to the right and was slightly rotated.
+==== 2011–present ====
-In 1996, as part of a brand identity revamp, Jollibee revamped its store design and unveiled a new logo, consisting of a rounded Jollibee text in a VAG Rounded-style text, and a better version of Jollibee's face, dropping the burger shape and the box that once enclosed the symbol. Also, Jollibee's face was moved from the center to the right and was slightly rotated. The logo was previewed in 1996 and was officially unveiled in 1997. It was used in packaging and commercials until 2011, and can still be found in restaurants that have not yet used the present logo and underwent renovation yet. The logo affected the Jollibee mascot, because in coincidation with this, the Jollibee mascot was given a full makeover, sporting a better face and better clothing.
-=== 2011–present ===
 [[File:MASTERBRAND-LOGO.svg|center|200px]]
+While maintaining the design of the previous logo, it modified Jollibee's face and the text (modifying the b and turning the registered trademark symbol (®) from subscript to superscript).
-The logo is just the same, but the only things that were new was the modified head of Jollibee and a slight modification to the text (which included a modification of the b and the reserved logo turned from subscript to superscript). The logo was not universally adopted until late 2011, when a fraction of Jollibee's branches underwent renovation and a number of new stores with new designs sporting the new logo opened. The logo also affected the Jollibee mascot, resulting 1996 in the animated 2D Jollibee mascot sporting a new face that is exactly like the logo.
-The logo was launched in 2011, originally with two red rounded trapezoids, colored in red and yellow, which later became a new basis for Jollibee's signage (Jollibee's signage logo only contained the red trapezoid, the text, and the symbol, and is still used to this day). That variant was dropped in 2012, leaving the symbol and text to stand out on their own.
-== Other ==
-{{Other}}
-**[[Jollibee/Other Logos]]
 {{Template:Jollibee}}
 [[Category:Food and drink in the Philippines]]
@@ Line 34: / Line 42: @@
 [[Category:Restaurant chains in the United States]]
 [[Category:Restaurant chains in the Philippines]]
+[[Category:Companies listed on the Philippine Stock Exchange]]
+[[Category:1978]]
+[[Category:Food and drink]]