Launched in 1980, the logo was the longest-lived logo of Jollibee, consisting of Jollibee's face, a burger shape, a box, and a straightened Jollibee text. The logo continued to be used even during the adven of Jollibee's 1998 logo. The logo was used for store design until the early 2000s, and was used in packaging and commercials until 1998. The logo remained in use as the text was featured in the trays of the restaurant until 2009, marking the logo's total discontinuation.
In 1998, to coincide with Jollibee's 20th anniversary and the advancement of the new millennium, Jollibee redesigned its branches and unveiled a new logo, consisting of a rounded Jollibee text in a VAG Rounded-style text, and a better version of Jollibee's face, dropping the burger shape an the box that once enclosed the symbol. Also, Jollibee's face was moved from the center to the right and was slightly rotated. The logo was used in packaging and commercials until 2011, and can still be found in restaurants that have not yet used the present logo and underwent renovation yet. The logo affected the Jollibee mascot, because in coincidation with this, the Jollibee mascot was given a full makeover, sporting a better face and better clothing.
The logo is just the same, but the only things that were new was the modified head of Jollibee and a slight modification to the text (which included a modification of the b and the reserved logo turned from subscript to superscript). The logo was not universally adopted until 2012, when a fraction of Jollibee's branches underwent renovation. The logo also affected the Jollibee mascot, resulting in the animated 2D Jollibee mascot sporting a new face that is exactly like the logo.
This graphic featured the old Jollibee wordmark and the slogan "Sarap ng Pilipino".