The Junior Eurovision Song Contest 2012 was the tenth edition of the annual Junior Eurovision Song Contest. It took place at the Heineken Music Hall in Amsterdam, Netherlands on 1 December 2012. Dutch broadcaster AVRO was the host broadcaster for the event. For the second time the Netherlands hosted the contest, after hosting the contest in 2007 in Rotterdam. The show was hosted by Kim-Lian van der Meij for a second time, this time joined by Ewout Genemans. The motto for the contest was "Break The Ice".