This "38" logo is similar to the one used by WNOL-TV in New, Orleans.
It was adopted a logo identical to that used by then-sister station KHBS-DT2 in Northwest Arkansas from the time that station affiliated with The CW in 2008.
TV stations in Little Rock
ABC affiliates: KAMC | KODE-TV | WAWV-TV | WLAJ | WTVO | WUTR | WVNY
All are operated by Nexstar Media Group.