Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1931–1948 (experimental phase) 1948–1949 1949–1951 1951-1952 1952–1964 1964–1967, 1967–1970 (secondary), 1970–1972, 1972–1974 (secondary)
1931–1948 (experimental phase) 1948–1949 1949–1951 1951-1952 1952–1964 1964–1967, 1967–1970 (secondary), 1970–1972, 1972–1974 (secondary)
1967–1970 (primary) 1972–1974 (primary) 1974–1976, 1978–1984 1976–1978 1984–1986 1986–1987
1967–1970 (primary) 1972–1974 (primary) 1974–1976, 1978–1984 1976–1978 1984–1986 1986–1987
1987–1988 1988–1994 1994–1997 1997–2003 2003–2023 2023–present
1987–1988 1988–1994 1994–1997 1997–2003 2003–2023 2023–present

W6XAO (experimental phase)[]

1931–1948[]

TP-W6XOAb

What is now KCBS-TV was signed on by Don Lee Broadcasting, which owned a chain of radio stations on the Pacific coast, and was first licensed by the Federal Radio Commission (FRC), forerunner of the Federal Communications Commission (FCC), as experimental television station W6XAO in June 1931. The station went on the air on December 23, 1931, and by March 1933 was broadcasting programming one hour each day on Mondays through Saturdays. The station used a mechanical camera, which broadcast only film footage in an 80-line image, but used all-electronic receivers as early as 1932. It went off the air in 1935, and then reappeared using an improved mechanical camera producing a 300-line image in June 1936. By August 1937, W6XAO had programming six days each week, with live programming starting in April 1938 on channel 1.

KTSL[]

1948–1949[]

Ktsl40s-1-

Before sign-on for the first time, W6XAO changed the frequency to Channel 2 in March 1946, due to FCC regulations for low-power community TV stations on channel 1, before eliminating it completely. On May 6, 1948, the station changed its call sign to KTSL (named for Thomas S. Lee, the son of Don Lee), and was allowed to broadcast publicly. The Southern California's second TV station after KTLA and the 23rd of the nation, became affiliated with the DuMont Television Network later that year.

1949–1951[]

Ktsl-1-

KNXT[]

1951-1952[]

KNXT 1951

Don Lee's broadcasting interests were placed for sale in 1950 following the death of Thomas S. Lee. General Tire and Rubber agreed to purchase all of Don Lee's stations, the centerpiece being KHJ radio, but chose to spin-off KTSL to CBS. Subsequently, CBS sold its share in KTTV to the station's majority partner, the Los Angeles Times, and all CBS programming moved to KTSL on January 1, 1951. On October 28, 1951, KTSL changed its callsign to KNXT to coincide with CBS' Los Angeles radio outlet, KNX (1070 AM). The station also moved its transmitter from Mount Lee, where it had been based since its experimental days, to Mount Wilson.

1952–1964[]

Knxt0255

1964–1967, 1967–1970 (secondary), 1970–1972, 1972–1974 (secondary)[]

Kcbs3

1967–1970 (primary)[]

KNXT-1967

1972–1974 (primary)[]

KNXT 1972

1974–1976, 1978–1984[]

Wcbs2 75-1-

1976–1978[]

KNXT-TV2 LA (1977)

The Here's 2 LA logo. The typeface used is Yagi, also used by Sega and CNN.

KCBS-TV[]

1984–1986[]

KCBS1984

KNXT became the current KCBS-TV on April 2, 1984.

1986–1987[]

KCBS-TV (1986)

1987–1988[]

KCBS-TV (1987)

1988–1994[]

KCBS-TV2 (1988)

1994–1997[]

KCBS1994

The logo design used by KCBS-TV during this time period also served as a template for logos used by KREM in Spokane, Washington, KTVT in Fort Worth-Dallas, and KSTW in Tacoma-Seattle used around the same time.

1997–2003[]

KCBS 1998

In May 1997, along with sister stations WCBS-TV in New York City and WBBM-TV in Chicago, KCBS-TV rebranded from Channel 2 to “CBS 2”. On the top of this logo, the word “CBS” in a the typeface Didot font placed in a black/navy blue box, on the bottom of this logo, the yellow CBS eye logo and the bold “2” logo in a typeface Helvetica font placed in a red box below.

2003–2023[]

WCBS 2 20163D

Until the introduction of the next logo below, this logo was also being used by East Coast flagship sister station WCBS-TV in New York City.

2023–present[]

KCBS (2023)
Designer:  CBS News Creative Services
Typography:  TT Norms Pro
Launched:  January 5, 2023

KCBS-TV rebranded on January 5, 2023, as part of a drastic branding change affecting all of CBS' owned-and-operated stations.

External links[]

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