KCET

1964–1969

1969–1976

1970 ID

1976–1996

1976 ID

Sign-off version of the 1976 ID

1978 ID

1979 ID

1984 20th Anniversary ID

1988 ID

1991 Local ID

1996 ID

Seen on KCET's December 1996 website launch.

1996–present

KCET launched a new on-screen identity and a new slogan "Infinitely More" in 1997. A new font was selected and the letters "C" and "E" are connected together shaped like an infinite sign.

On-screen bug

1997 National ID

Kcet2003.JPG

2003 ID
animated at Troika Design Group

2003 matted ID

2010 ID
animated at 3 Ring Circus

2010 ID

2011 ID

When KCET was unable to reach an agreement to continue being a PBS affiliation on October 8th, 2010, it planned to become independent effective January 1st, 2011 and made changes to the logo. The logo was given a 3D look and the font was slightly altered. The same day that KCET launched a new logo, it launched a new slogan "Rethink TV" as well, similar to AT&T's slogan "Rethink Possible". From December 2011 to November 2012, the slogan was changed to "Where the Story Really Gets Good". The long-used slogan "Infinitely More" has returned on November 2012 and is being used today.

References

Template:TV stations in Los Angeles