This licence was advertised by Ofcom for the city of Kingston Upon Hull using 99.9 on December 7th 2005. The licence was awarded to KCFM (who at the time were owned by Kingston Communications) on July 6th 2006.
When the service commenced broadcasting on August 1st 2007, the FM frequency had been slightly tweaked.
The service was bought by Lincs FM PLC in 2010 who revamped the logo.
In 2012, Lincs FM revamped the logo, bringing it in-line with its sister stations.