What is now KCPQ originally signed on the air on August 2, 1953, as an NBC affiliate licensed to Tacoma on VHF channel 13 and was initially owned by Carl Haymond under the callsign KMO-TV (not to be confused with KOMO-TV, which would take the NBC affiliation on December 11, 1953 by the Fisher family), KMO-TV became independent after the switch.
Ironically, KOMO would later reuse the KMO wordmark from 1978-2000.
KTVW
1954–1974
After just a year, KMO-TV became KTVW in 1954 under new ownership. KTVW abruptly went off the air on December 12, 1974, per a bankruptcy judge's decision.
KCPQ
1976–1980
The remnants of the former KTVW were purchased by the Tacoma, Washington-based Clover Park School District, and channel 13 returned to the air as PBS member station KCPQ on January 4, 1976.
1980–1991
Designer:
Kelly Broadcasting
Typography:
Microgramma
Launched:
November 4, 1980
This logo was based off of then-Kelly Broadcasting sister station KCRA-TV's (Sacramento) logo. Kelly purchased KCPQ in early 1980; and went silent on February 28th of that year, and relaunched it as an independent station on November 4; it would align with the then-new Fox network on October 9, 1986.
This logo was introduced in the summer of 1991, and remained unchanged for a long time, with only minor changes along the way in its quarter-century of use. The '13' part of the logo is set in Compacta Bold Condensed.
1991–1995
Standalone "Q" logo
Standalone "Q" logo, colored in black
Black Background
White background
1995–1997
Monochrome logo
Horizontal variant
Horizontal print variant
Q13 Kids Club promo
"Cool Like Us" ID (1995–1996)
1997–2003
Tribune Broadcasting purchased KCPQ from Kelly Broadcasting as part of its dissolution and exit from the television business in August. The deal was structured as a three-way transaction, in which Kelly sold the station to the Meredith Corporation, which then swapped it to Tribune in exchange for its Atlanta station WGNX (now WGCL-TV). Following the purchase of channel 13, Tribune merged KCPQ's operations with those of KTWB-TV (channel 22, now KZJO), which Tribune had acquired earlier in 1998. The two stations became co-owned in 1999, after the FCC began to allow same-market duopolies. Shortly before Tribune's purchase, KCPQ moved its headquarters from Tacoma to Lake Union in Seattle on September 13, 1997; despite the move, the station is still licensed to Tacoma to this day.
This logo was introduced after Fox Television Stations acquired KCPQ from Nexstar. The only minor change is the updated Fox wordmark used by the network.
2020–2021
Seen primarily on the website
Horizontal logo
Dark-colored horizontal logo
Dark-colored stacked logo
Monochrome version
Horizontal monochrome version
Station ID/News Open 2020
The entire logo has been slightly modified for the first time since their ownership by Fox Television Stations in the early year, with the "Q" portion resembling the one originally used from 1980–1991. Between October 17, 2020, and September 23, 2021, KCPQ was the only Fox owned-and-operated television station to have the network name in the general branding and only that, as the "Q13 News" branding remains separate from the general branding.
2021–present
This logo initially appeared on the FCC's online Public Inspection File for KCPQ (link). Then shortly afterward, on September 22, the Q13 website got updated with the "Fox 13" branding. On September 24, the on-air rebranding went into effect, retiring the iconic "Q13" brand after 41 years. The 2007 Fox O&O logo design is used for Fox 13 and Fox 13+ in the way it was used for KMSP-TV Fox 9 in Minneapolis/St. Paul.