For the station that currently uses the KTVW callsign formerly used by this station, see KTVW-DT.
This page only shows primary logo variants.
For other related logos and images, see:


1953–1954 1954–1974 1976–1980 1980–1991 1991–1995 1995–1997
1953–1954 1954–1974 1976–1980 1980–1991 1991–1995 1995–1997
1997–2003 2003–2016 2016–2020 2020 2020–2021 2021–present
1997–2003 2003–2016 2016–2020 2020 2020–2021 2021–present



KMO wordmark (1953).svg

What is now KCPQ originally signed on the air on August 2, 1953, as an NBC affiliate licensed to Tacoma on VHF channel 13 and was initially owned by Carl Haymond under the callsign KMO-TV (not to be confused with KOMO-TV, which would take the NBC affiliation on December 11, 1953 by the Fisher family), KMO-TV became independent after the switch.

Ironically, KOMO would later reuse the KMO wordmark from 1978-2000.



KTVW (now KCPQ, 1954-74).svg

After just a year, KMO-TV became KTVW in 1954 under new ownership. KTVW abruptly went off the air on December 12, 1974, per a bankruptcy judge's decision.



KCPQ 1975.svg

The remnants of the former KTVW were purchased by the Tacoma, Washington-based Clover Park School District, and channel 13 returned to the air as PBS member station KCPQ on January 4, 1976.


KCPQ 13 Independent (1980-1986).svg
Designer:  Kelly Broadcasting
Typography:  Microgramma
Launched:  November 4, 1980

This logo was based off of then-Kelly Broadcasting sister station KCRA-TV's (Sacramento) logo. Kelly purchased KCPQ in early 1980; and went silent on February 28th of that year, and relaunched it as an independent station on November 4; it would align with the then-new Fox network on October 9, 1986.


KCPQ (1991-2016).svg

This logo was introduced in the summer of 1991, and remained unchanged for a long time, with only minor changes along the way in its quarter-century of use. The '13' part of the logo is set in Compacta Bold Condensed.


KCPQ 1991.svg





Tribune Broadcasting purchased KCPQ from Kelly Broadcasting as part of its dissolution and exit from the television business in August. The deal was structured as a three-way transaction, in which Kelly sold the station to the Meredith Corporation, which then swapped it to Tribune in exchange for its Atlanta station WGNX (now WGCL-TV). Following the purchase of channel 13, Tribune merged KCPQ's operations with those of KTWB-TV (channel 22, now KZJO), which Tribune had acquired earlier in 1998. The two stations became co-owned in 1999, after the FCC began to allow same-market duopolies. Shortly before Tribune's purchase, KCPQ moved its headquarters from Tacoma to Lake Union in Seattle on September 13, 1997; despite the move, the station is still licensed to Tacoma to this day.




KCPQ13 2016 - sans 'Fox' wordmark.svg
Designer:  Tribune Creative Group
Nelly Achkhen
Typography:  Alright Sans (Logo)
Gotham (On-air graphics)
Launched:  2016

KCPQ 2016 Rebrand Styleguide


KCPQ13 Fox 2016 - Vertical.svg

Tribune was acquired by Nexstar Media Group on September 19, 2019. They later sold KCPQ and KZJO to the Fox Television Stations subsidiary of the Fox Corporation, along with WITI in Milwaukee, in exchange for WJZY and WMYT-TV in Charlotte on March 2, 2020.

July–August 2020

KCPQ 2020 - Vertical.svg

This logo was introduced after Fox Television Stations acquired KCPQ from Nexstar. The only minor change is the updated Fox wordmark used by the network.


Q13 Fox 2020 (Stacked Variant).svg

The entire logo has been slightly modified for the first time since their ownership by Fox Television Stations in the early year, with the "Q" portion resembling the one originally used from 1980–1991. Between October 17, 2020, and September 23, 2021, KCPQ was the only Fox owned-and-operated television station to have the network name in the general branding and only that, as the "Q13 News" branding remains separate from the general branding.


KCPQ (2021).svg

This logo initially appeared on the FCC's online Public Inspection File for KCPQ (link). Then shortly afterward, on September 22, the Q13 website got updated with the "Fox 13" branding. On September 24, the on-air rebranding went into effect, retiring the iconic "Q13" brand after 41 years. The 2007 Fox O&O logo design is used for Fox 13 and Fox 13+ in the way it was used for KMSP-TV Fox 9 in Minneapolis/St. Paul.

External links