KCRA-TV originally signed on the air on September 3, 1955, as a primary NBC affiliate licensed to the city of Sacramento on VHF channel 3 and was owned-and-operated by the Central Valley Broadcasting Company, which later evolved into Kelly Broadcasting.
1965–1975
1975–1988
Designer:
Kelly Broadcasting
Typography:
Clarendon ("3" portion) Microgramma Bold (text)
Launched:
1975
Station ID from 1975-1981
KCRA-TV's Channel 3 ID From 1981-1988
"Where the news comes first" promo (1986)
Alternate logo
Monochrome logo
The Clarendon-typeface "3" gained a green TV tube shape box.
A modernized version of the 1975 logo. Hearst-Argyle Television purchased KCRA-TV in January 1999 as part of Kelly Broadcasting's dissolution and exit from the television business.
Watermark version, used during syndicated programming
Alternate watermark
Watermark
Alternate watermark. as displayed on-screen
The callsign font was later changed to Effra, first used in Hearst's standardized "Diagrid" graphics package and also used by NBC News for its graphics package.
.svg "KCRA 3 1975 (Print).svg (9 KB)")
.svg "KCRA 3 1988 (Horizontal).svg (14 KB)")
.svg "KCRA 3 1988 (Stacked).svg (14 KB)")
.svg "KCRA NBC 3 (2000-2005).svg (9 KB)")
.svg "KCRA (2009 - Vertical).svg (10 KB)")
.svg "KCRA NBC 3 (2015 - Vertical).svg (14 KB)")
_Print.svg "KCRA 3 (2000-2017) Print.svg (8 KB)")
_Stacked.svg "KCRA 3 (2017) Stacked.svg (14 KB)")
.svg "KCRA 3 Olympics (2018).svg (24 KB)")
_Print.svg "KCRA 3 (2017) Print.svg (14 KB)")
_Print.svg "KCRA 3 Olympics (2018) Print.svg (24 KB)")
