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This page only shows primary logo variants.
For other related logos and images, see:
1955–1965 1965–1975 1975–1988 1988–2000 2000–2017 2017–present
1955–1965 1965–1975 1975–1988 1988–2000 2000–2017 2017–present

1955–1965[]

Kcra0361

KCRA-TV originally signed on the air on September 3, 1955, as a primary NBC affiliate licensed to the city of Sacramento on VHF channel 3 and was owned-and-operated by the Central Valley Broadcasting Company, which later evolved into Kelly Broadcasting.

1965–1975[]

Kcra-tv-3-id2

1975–1988[]

KCRA 3 1975
Designer:  Kelly Broadcasting
Typography:  Clarendon ("3" portion)
Microgramma Bold (text)
Launched:  1975

The Clarendon-typeface "3" gained a green TV tube shape box.

1988–present[]

1988–2000[]

KCRA logo old
Designer:  Kelly Broadcasting
Typography:  Microgramma ("3" portion)
Univers Condensed Bold (wordmark & graphics), ITC Lubalin Graph (graphics)
Launched:  1988

A modernized version of the 1975 logo. Hearst-Argyle Television purchased KCRA-TV in January 1999 as part of Kelly Broadcasting's dissolution and exit from the television business.

2000–present[]

2000–2017[]

KCRA 1999
Designer:  LoConte-Goldman Design
TAG
Typography:  Bank Gothic
Microgramma
Launched:  2000

The TV tube shape became all-green, and the "3" was now rendered in white.

2017–present[]

KCRA 3 (2017)
Designer:  National Boston
HTV Design
Typography:  Effra (modified)
Microgramma
Launched:  2017

The callsign font was later changed to a heavily modified version of Effra, first used in Hearst's standardized "Diagrid" graphics package and also used by NBC News for its graphics package.

External links[]


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