Logopedia
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Logopedia
122,625
pages
Not to be confused with KRCA.
This page only shows primary logo variants.
For other related logos and images, see:

Contents

1955–1965 1965–1975 1975–1988 1988–2000 2000–2017 2017–present
1955–1965 1965–1975 1975–1988 1988–2000 2000–2017 2017–present

1955–1965

Kcra0361.jpg

KCRA-TV originally signed on the air on September 3, 1955, as a primary NBC affiliate licensed to the city of Sacramento on VHF channel 3 and was owned-and-operated by the Central Valley Broadcasting Company, which later evolved into Kelly Broadcasting.

1965–1975

Kcra-tv-3-id2.jpg

1975–1988

KCRA 3 1975.svg
Designer:  Kelly Broadcasting
Typography:  Clarendon ("3" portion)
Microgramma Bold (text)
Launched:  1975

The Clarendon-typeface "3" gained a green TV tube shape box.

1988–present

1988–2000

KCRA logo old.svg
Designer:  Kelly Broadcasting
Typography:  Microgramma ("3" portion)
Univers Condensed Bold (wordmark & graphics), ITC Lubalin Graph (graphics)
Launched:  1988

A modernized version of the 1975 logo. Hearst-Argyle Television purchased KCRA-TV in January 1999 as part of Kelly Broadcasting's dissolution and exit from the television business.

2000–present

2000–2017

KCRA 1999.svg
Designer:  Hearst Television
Typography:  Bank Gothic
Microgramma ("3" portion)
Launched:  2000

The TV tube shape became all-green, and the "3" was now rendered in white.

2017–present

KCRA 3 (2017).svg
Designer:  Hearst Television
Typography:  Effra
Microgramma ("3" portion)
Launched:  2017

The callsign font was later changed to Effra, first used in Hearst's standardized "Diagrid" graphics package and also used by NBC News for its graphics package.

External links


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