KCRA-TV originally signed on the air on September 3, 1955, as a primary NBC affiliate licensed to the city of Sacramento on VHF channel 3 and was owned-and-operated by the Central Valley Broadcasting Company, which later evolved into Kelly Broadcasting.
1965–1975
1975–1988
Designer:
Kelly Broadcasting
Typography:
Clarendon ("3" portion) Microgramma Bold (text)
Launched:
1975
Station ID from 1975-1981
KCRA-TV's Channel 3 ID From 1981-1988
"Where the news comes first" promo (1986)
Alternate logo
Monochrome logo
The Clarendon-typeface "3" gained a green TV tube shape box.
A modernized version of the 1975 logo. Hearst-Argyle Television purchased KCRA-TV in January 1999 as part of Kelly Broadcasting's dissolution and exit from the television business.
Watermark version, used during syndicated programming
Alternate watermark
Watermark
Alternate watermark. as displayed on-screen
The callsign font was later changed to Effra, first used in Hearst's standardized "Diagrid" graphics package and also used by NBC News for its graphics package.