KCWE

1996-1998	1998-2000	2000-2004	2004-2006	2006-2024	2024-present

KCWB

1996–1998

SVG NEEDED

KCWB signed on the air on September 14, 1996, as the Kansas City area's original WB network affiliate. It was locally owned but managed through a local marketing agreement by the Hearst Corporation (owner of ABC affiliate KMBC-TV). The logo used at the time was similar in resemblance to the "WB32" logo used on sister station WWWB-TV in the Lakeland–Tampa Bay, Florida area (now WMOR-TV).

Station ID (1996–1998)

Alternate Station ID (1997)

Station promo (1997)

KCWE

1998–2000

SVG NEEDED

KCWB rebranded itself as "KC 29", when it switched network affiliations on March 30, 1998, with KSMO-TV and became a UPN affiliate due to a greater deal between The WB and KSMO-TV's then-owners, the Sinclair Broadcast Group. The callsign was later changed to KCWE in August of that year. It was also the third station in Kansas City to carry the weekday and Saturday morning Fox Kids blocks (which moved to KMCI-TV in 1999).

Station ID (1998–1999)

Station ID (1999–2000)

2000–2006

2000–2004

In February 2000, KCWE changed its on-air branding to "More TV 29" to match its Tampa Bay sister station WMOR-TV, which was branded as "More TV 32" just two years prior.

Station ID (2002)

Kansas City Royals Station ID (2002)

KCWE-TV, Ch. 29, Kansas City, MO, Station ID, Circa Early 2001

KCWE-TV, Ch. 29, Kansas City, MO, Station ID, Circa Early 2001, 2

KCWE-TV, Ch. 29, Kansas City, MO, Station ID, Circa Early 2001, 3

KCWE-TV, Ch. 29, Kansas City, MO, Station ID, Circa Early 2001, 4

KCWE-TV, Ch. 29, Kansas City, MO, Station ID, From September 30, 2003

2004–2006

In September 2002, the station adopted "KCWE TV 29" as its official on-air branding. The "More TV" branding was still used, but only for general promotion. In 2005, the "More TV" branding was dropped and was solely referred to as "KCWE TV".

Variant with the UPN logo

Station ID used during children's programming (2002–2005)

Station ID (2005–2006)

2006–2024

When the UPN network folded in 2006, KCWE became a CW affiliate and incorporated the network's name into its branding, as the station's callsign had already included "CW" in it (since its sign-on as KCWB). In March 2009, Hearst Corporation applied to have KCWE's license transferred from its indirect subsidiary (operating under licensee "KCWE-TV Company") directly to its Hearst Television subsidiary. The transfer was completed on May 1 of that year.

Gotta Be KCWE logo (2008)

Single-color version

Alternate logo with inverted colors

2018 Version

Print slogan version (2020–2024)

Station ID (2021)

2024–present

Coral version

Print version

Facebook icon (2024–present)