On April 1, 2009, KFRH dropped its Hot AC format and began stunting with a loop of voices asking "When?" followed by the occasional "Soon", along with several songs with the word "when" in the title. The station flipped to a Top 40 format branded as 102.7 Now just before 2 PM PDT with a commitment to play 102 straight minutes of uninterrupted music.
KCYE
2009–2020
In August 2009 KCYE swapped dials with KFRH moving from 104.3 to 102.7.
