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Logopedia
This page only shows primary logo variants.
For other related logos and images, see:
1949–1952 1952–1955 1955–1963 1963–1986 1986–1991 1991–2003
1949–1952 1952–1955 1955–1963 1963–1986 1986–1991 1991–2003
2003–2005 2005–2010 2010–2013 2013–2023 2023–present  
2003–2005 2005–2010 2010–2013 2013–2023 2023–present

WDTV[]

1949–1952[]

The station signed on as WDTV on January 11, 1949, as a primary affiliate of the former DuMont Television Network, while carrying secondary affiliations with CBS, NBC, and ABC. It originally broadcast on channel 3 and was owned and operated by DuMont parent company Allen B. DuMont Laboratories.

1952–1955[]

WDTV moved its facilities to channel 2 on November 23, 1952; WPSU-TV would later sign on with the channel 3 frequency for the Johnstown/Altoona market.

KDKA-TV[]

1955–1963[]

Pittsburgh-based Westinghouse Electric Corporation offering DuMont a then-record $9.75 million for the station in late 1954. Desperate for cash, DuMont promptly accepted Westinghouse's offer. While the sale gave DuMont a short-term cash infusion, it eliminated DuMont's leverage in getting clearances in other major markets. After the sale closed in January 1955, Westinghouse changed WDTV's call letters to KDKA-TV, after Westinghouse's pioneering radio station KDKA (1020 AM). As such, it became one of the few stations east of the Mississippi River with a "K" call sign.

1963–2003[]

1963–1986[]

The logo design, especially the font (called "Westinghouse" or "Anklepants" (due to a similar typeface) by some people), was originally introduced when then-owner Westinghouse Broadcasting (Group W) introduced its design language in 1963.

1986–1991[]

1991–2003[]

The "2" became italicized in 1991. Then-sister stations KPIX and WBZ-TV were the first two Westinghouse-owned stations to adopt the styling in 1985 and 1987 respectively.

Westinghouse merged with CBS in 1995, making KDKA a CBS owned-and-operated station.

2003–2005[]

2005–2010[]

2010–2023[]

2010–2013[]

2013–2023[]

The color scheme of the logo changed, making it in line with CBS O&O stations which used a gray and gold color based on the KCBS-TV logo.

2023–present[]

Designer:  CBS News Creative Services
Typography:  TT Norms
Launched:  March 21, 2023

As part of a drastic branding change affecting all of CBS' O&O stations, KDKA rebranded as simply call letters in a square, becoming the second former-Westinghouse TV station to remove a channel number.

External links[]