1969–1980 1980–1986 1986–1989 1989–1991 1991–1994
1969–1980 1980–1986 1986–1989 1989–1991 1991–1994
1994–1995 1995–1997 1997–2011 2011–2015 2015–present
1994–1995 1995–1997 1997–2011 2011–2015 2015–present


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KDNL-TV originally signed on the air on June 8, 1969 as the first new station in the St. Louis market since KPLR-TV launched in 1959, and the first on the UHF band since KTVI relocated to a VHF frequency in 1957. Though KDNL's construction permit was awarded by the Federal Communications Commission (FCC) in 1966 to a group of local investors under the banner Greater Saint Louis Television Corporation, the station was signed-on under the ownership of Evans Broadcasting, a New York City-based company which acquired the permit in 1968.


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By 1980, KDNL would adopt this "30" logo, one similar to what WVIT would use from 1994 to 1998. The font used for the logo was originally used for properties owned by Brazilian multinational group Organizaçoes Globo (Avant Garde). In March 1981, Evans Broadcasting agreed to sell the station to Atlanta-based Cox Enterprises.


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KDNL-TV, along with Cox-owned independent stations in Oakland (KTVU) and Detroit (WKBD-TV), officially joined as charter Fox affiliates on October 9, 1986.


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In 1989, Cox sold channel KDNL to St. Louis-based River City Broadcasting, a new company formed by two former KPLR-TV employees.


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KDNL-TV became an ABC affiliate on August 7, 1995, swapping its Fox affiliation with longtime ABC affiliate KTVI (VHF channel 2); it was the result of a group-wide affiliation deal between Fox and New World Communications (which acquired KTVI from Argyle Television two years prior). KDNL would also expand its local news programming at that time; its in-house news department, which launched under its Fox affiliation in January 1995 with the debut of a 9:00 p.m. newscast (though the station had run news updates as early as 1981 while an independent station), began producing a nightly 10:00 p.m. newscast upon switching to ABC, and added 5:00 and 6:00 p.m. broadcasts in early 1996. River City would announce its merger with with the Sinclair Broadcast Group for $2.3 billion in April 1996. This logo has been used by the station since its switch, undergoing various tweaks since.


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The 30 became italicized.

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