- This article is about the restaurant chain. For other uses, see KFC (disambiguation).
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Kentucky Fried Chicken
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As of 2016, this logo is currently being used as an alternate logo for KFC advertisements. The logo is also currently used. (see 2014 logo)
In 1978, the logo was updated for the first time and adopted a new design including the mansard roof and the cubic tower on the center front of their restaurants. Like the logo in 1952, and as of 2016, this logo is currently being used as an alternate logo for KFC advertisements. The Colonel Sanders head icon is also updated, becoming an abstract design.
The 1991 logo was the first logo to have the company refer to itself as "KFC" rather than "Kentucky Fried Chicken". The reasoning KFC gave behind this was that the word "fried" was often associated with very unhealthy foods and that their menu went beyond just fried chicken. With this logo, the signature mansard roofs on restaurants were updated from the brown shingles to the new red plastic strips. The Colonel Sanders head icon from the 1978 logo is still used.
This logo was designed by Landor Associates. Along with this logo, new and remodelled restaurants took away their mansard roof from the two previous logos, and now have a flat roof and awnings directly above the windows and entrances. The signature tower was made thicker and edgier with a flatter pyramid, and new restaurants placed the tower on one of the corners of the front end rather than in the middle, though remodelled restaurants usually kept the tower in the middle where they were when they were first built. This logo is still seen and used at some locations. The Colonel Sanders head icon from the last two logos is replaced with a new, more detailed, Colonel Sanders symbol showing his tuxedo.
In 2006, the Colonel Sanders symbol was given a facelift, removing the wrinkles and replacing his tuxedo with an apron. The logo now has thicker lines on it, which help it stand out more. New and remodelled restaurants with this logo were updated once again, only with awnings flatter than from the previous logo and only above the windows where the tower stands, and have hanging black platforms with the words "WELCOME" and "DRIVE THRU" above the front doors and pick-up window, respectively.
As the new look was unveiled in 2014, this logo being secondary use and still used in some countries, such as China.
The company started using this throwback logo, a homage to the 1952 and 1978 logos, on recent advertising starting in January 2014.
In 2016, the whole new look was launched with keeping some elements from the 2006 logo. Since 2017, the new design began to roll out worldwide. Also, it is the first logo since the 1991 logo where the Colonel Sanders head icon is used.
In late 2018, a new version of the logo was introduced across many countries. The illustration of Colonel Sanders' head was modified slightly, noticeably by making his right ear clearer to see. The wordmark has been altered significantly, taking on a more slab-serif appearance. Some countries still use previous designs.
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