KFMB-TV first signed on the air on May 16, 1949, and was the first television station to sign on in the San Diego market. It was founded by Jack O. Gross, who also owned local radio station KFMB (760 AM, now KGB). KFMB-TV has been a primary CBS affiliate since its sign-on (and is the only television station in the market that has never changed its network affiliation); however, in its early years, channel 8 also maintained secondary affiliations with ABC, NBC and the DuMont Television Network.
1953–1956
1956–1962
1962–1965
1965–1970
Color promo ID (1965-1967), copying the network's network ID at the time
1970–1975
1975–1991
This "ei8ht" logo design was also used as similar logo designs for KAET in Phoenix, KAIT in Jonesboro, Arkansas, KNOE-TV in Monroe-West Monroe, Louisiana, WJW in Cleveland, WGHP in High Point-Greensboro-Winston-Salem, North Carolina, WMTW in Poland Spring-Portland, Maine, WROC-TV in Rochester, New York, WSLA (now WAKA) in Selma-Montgomery, Alabama, and WSVI in St. Croix.
"Hello San Diego" artwork, accompanying the station's "Hello News" campaign theme
"We've Got the Touch" ID (1983–1984)
"Share the Spirit" (1986–1987)
Station ID
1991–2005
1991–1996
Local ID
1996–2001
2001–2005
2005–2013
News logo
Alternate news logo, used as a primary logo since 2007.
2013–present
2017–present
The CW moved to a second subchannel of KFMB-TV from XETV on May 31, 2017. Tegna purchased the KFMB stations from the Meyer family on February 2018; and sold KFMB-AM-FM in 2020 (respectively now known as KGB and KFBG).
News logo
Vertical version
KFMB-DT2 logo (July 2017–present)
News 8 on The CW San Diego logo (July 2017–present)
Notes Stations are arranged alphabetically by state and territory, and based on the station's city of license or Designated Market Area. +Station carries CW programming on a digital subchannel, via The CW Plus. +1Local CW Plus affiliate operates as cable-only channel.
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