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Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1949–1954 1954–1958 1958–1961 1961–1964 1964–1973 1973–1974
1949–1954 1954–1958 1958–1961 1961–1964 1964–1973 1973–1974
1974–1975 1975–1976 1976–1978 1977–1980 1980–1986 1986–1990
1974–1975 1975–1976 1976–1978 1977–1980 1980–1986 1986–1990
1990–1992 1992–1994 1994–1997 1997–2008 2008–2017 2017–present
1990–1992 1992–1994 1994–1997 1997–2008 2008–2017 2017–present

WKY-TV[]

1949–1954[]

KFOR-TV signed on the air as Oklahoma's first television station, WKY-TV on June 6, 1949. It was originally owned by Edward K. Gaylord, and sister to WKY 930 and 98.9 WKY-FM (now KYIS).

1954–1958[]

1958–1961[]

1961–1964[]

1964–1973[]

1973–1974[]

WKY-TV 1973

1974–1976[]

This was a condensed version of the short-lived 1973 logo above.

1974–1975[]

1975–1976[]

KTVY[]

1976–1980[]

1976–1978[]

In 1976, following original owner Gaylord Broadcasting (a subsidiary of the Oklahoma Publishing Company, formerly known as the WKY Television System) sold the station to the Evening News Association, WKY-TV changed its callsign to KTVY due to FCC rules at the time forbidding different owners from using same callsigns. The same '4' from the final years as WKY-TV was kept.

1977–1980[]

1980–1986[]

The then-Arlington County, Virginia-based Gannett Company purchased the Evening News Association, including its stations, on September 5, 1985, for $717 million. As Gannett already owned KOCO-TV at the time; KTVY, along with WALA-TV in Mobile, and KOLD-TV in Tucson, were sold to Knight Ridder Broadcasting for $160 million. Knight Ridder in turn, sold KTVY to Palmer Communications in February 1989. This logo's design is similar to that of WTAE-TV's.

1986–1990[]

The "4" is the same basic design as the 1980 logo, but it is now rendered in gold beveling and was de-lined.

KFOR-TV[]

1990–1994[]

In April 1990, after several weeks of on-air promotions that "TV reception in Oklahoma would get stronger," KTVY changed its callsign to the current KFOR-TV; the station branded itself as "4 Strong" (analogous to the "5 Alive" moniker used at the time by rival KOCO-TV) for entertainment purposes, and as News Team 4 for its newscasts. This '4' logo, despite a few color changes and minor tweaks along the way, has remained the only logo the station has used since it became KFOR-TV.

In 1991, Palmer Communications sold KFOR and WHO-TV to Hughes Broadcasting Corporation; five years after that deal fell apart, Palmer sold both KFOR and WHO to The New York Times Company in 1996.

1990–1992[]

1992–1994[]

Near the end of the "4 Strong" era, the NewsChannel 4 branding was used full-time in both general and news brandings.

1994–present[]

1994–2008[]

1994–1997[]
1997–2008[]

The Times left broadcasting entirely in 2007, selling their nine-station group to Local TV.

2008–2017[]

This updated version of the 1997 logo was introduced on August 8, 2008, coinciding with the start of NBC's coverage of the 2008 Summer Olympics in Beijing, China; the "4" logo's color was changed from gold-ish yellow to blue in this revamp. Tribune Broadcasting would then acquire Local TV in 2013.

2017–present[]

Designer:  Tribune West Creative
Typography:  Eurostile Extended, Breakers
Launched:  August 21, 2017

On August 21, 2017, KFOR-TV moved to a new studio facility next door to its original Britton Road studio (which it had occupied since 1952). Along with the studio move, the station rebranded as Oklahoma's News 4, concurrent with a revised on-air presentation.

External links[]


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