KFOR-TV signed on the air as Oklahoma's first television station, WKY-TV on June 6, 1949. It was originally owned by Edward K. Gaylord, and sister to WKY 930 and 98.9 WKY-FM (now KYIS).
1954–1958[]
Color ID
1958–1961[]
1961–1964[]
1964–1973[]
Color ID
1973–1974[]
1974–1975[]
This was a condensed version of the short-lived 1973 logo above.
1975–1976[]
KTVY[]
1976–1978[]
In 1976, following original owner Gaylord Broadcasting (a subsidiary of the Oklahoma Publishing Company, formerly known as the WKY Television System) sold the station to the Evening News Association, WKY-TV changed its callsign to KTVY due to FCC rules at the time forbidding different owners from using same callsigns. The same '4' from the final years as WKY-TV was kept.
Alternate logo
Alternate logo
Channel 4 News open (1976–1978)
1977–1980[]
Variant with city of license
Dropshadow variant
Station ID
NewsCenter 4 generic intro (1978–1980)
NewsCenter 4 Update intro (1978–1980)
"We're 4 Oklahoma" image campaign ID (1977–1980)
1980–1987[]
The then-Arlington County, Virginia-based Gannett Company purchased the Evening News Association, including its stations, on September 5, 1985, for $717 million. As Gannett already owned KOCO-TV at the time; KTVY, along with WALA-TV in Mobile, and KOLD-TV in Tucson, were sold to Knight Ridder Broadcasting for $160 million. Knight Ridder in turn, sold KTVY to Palmer Communications in February 1989. This logo's design is similar to that of WTAE-TV's.
Monochrome version
Variant with callsign (1980–1987)
Station ID variant
Alternate logo
Action 4 logo (1980–1984)
Action 4 generic intro (1980–1982)
Action 4 Tonight intro (1982–1984)
News 4 Oklahoma intro (1984–1987)
1987–1990[]
Same basic design as the 1980 logo, but it is now rendered in gold and was de-lined.
Version with just the channel number, used mainly as an ID in NBC network promos, accompanied by the KTVY calls and city of license in NBC's proprietary version of the Futura typeface
News 4 Oklahoma logo (1987–1990)
News 4 Oklahoma generic intro (1987–1990)
KFOR-TV[]
In April 1990, after several weeks of on-air promotions that "TV reception in Oklahoma would get stronger," KTVY changed its callsign to the current KFOR-TV; it branded itself as "4 Strong" for entertainment purposes, and as NewsTeam 4 for its newscasts.
1990–1994[]
Monochrome variant
This '4' logo, despite a few color changes and minor tweaks along the way, has remained the only logo the station has used since it became KFOR-TV. Palmer Communications sold KFOR and WHO-DT to Hughes Broadcasting Corporation; ultimately then sold to The New York Times Company in 1996.
1990–1992[]
News Team 4 logo (1990–1992)
Alternate station ID (1990–1992)
News Team 4 title-only open (1990–1992)
News Team 4 ID (1990–1992)
1992–1994[]
Near the end of the "4 Strong" era, the NewsChannel 4 branding was used full-time in both general and news brandings.
NewsChannel 4 logo (1992–1994)
NewsChannel 4 ID (1992–1994)
First News at 4:30 open (1992–1994)
NewsChannel 4 5 p.m. open (1992–1994)
1994–present[]
1994–2008[]
1994–1997[]
Alternate logo (1994–1999)
Station ID variant (1994–1999)
Alternate version of NewsChannel 4 logo without the red underline (1994-1997, typically used in newscast graphics)
NewsChannel 4 10:00 p.m. intro (1994-1997)
Weather promo (1994-1997)
1997–2008[]
The Times left broadcasting entirely in 2007, selling their nine-station group to Local TV.
KFOR-TV/DT logo, used from 1999 to 2008 (the "-DT" suffix was added to the original 1994 alternate logo once KFOR commenced digital television broadcasts).
This updated version of the 1997 logo was introduced on August 8, 2008, coinciding with the start of NBC's coverage of the 2008 Summer Olympics in Beijing, China; the "4" logo's color was changed from gold-ish yellow to blue in this revamp. Tribune Broadcasting would then acquire Local TV in 2013.
Oklahoma's NewsChannel 4 6:00 p.m. Next promo (August 4, 2017)
2017–present[]
Designer:
Tribune West Creative
Typography:
Eurostile Extended, Breakers
Launched:
August 21, 2017
On August 21, 2017, KFOR-TV moved to a new studio facility next door to its original Britton Road studio (which it had occupied since 1952). Along with the studio move, the station rebranded to Oklahoma's News 4 concurrent with a revised on-air presentation.
1Owns a 75% stake of the network, the other 12.5% stake is co-owned between Paramount Global and Warner Bros. Discovery. 2Joint venture with Warner Bros. Discovery, in which Nexstar owns 31% while Warner Bros. Discovery owns the remaining 69%. 3Nexstar operates these stations owned by Mission Broadcasting. 4Nexstar operates this station owned by Cunningham Broadcasting. 5Nexstar operates this station owned by White Knight Broadcasting through an SSA. 6Nexstar operates this station owned by Vaughan Media. 7Predecessor company of LIN Media. 8Currently a repeater for WWLP. 9Nexstar operates this station owned by Londen Media Group.