KFOR-TV signed on the air as Oklahoma's first television station, WKY-TV on June 6, 1949. It was originally owned by Edward K. Gaylord, and sister to WKY 930 and 98.9 WKY-FM (now KYIS).
1954–1958[]
Color ID
1958–1961[]
1961–1964[]
1964–1973[]
Color ID
1973–1974[]
1974–1976[]
This was a condensed version of the short-lived 1973 logo above.
1974–1975[]
1975–1976[]
KTVY[]
1976–1980[]
1976–1978[]
In 1976, following original owner Gaylord Broadcasting (a subsidiary of the Oklahoma Publishing Company, formerly known as the WKY Television System) sold the station to the Evening News Association, WKY-TV changed its callsign to KTVY due to FCC rules at the time forbidding different owners from using same callsigns. The same '4' from the final years as WKY-TV was kept.
Alternate logo
Outline variant
1977–1980[]
Variant with city of license
Dropshadow variant
Station ID
"We're 4 Oklahoma" image campaign ID (1977–1980)
1980–1986[]
The then-Arlington County, Virginia-based Gannett Company purchased the Evening News Association, including its stations, on September 5, 1985, for $717 million. As Gannett already owned KOCO-TV at the time; KTVY, along with WALA-TV in Mobile, and KOLD-TV in Tucson, were sold to Knight Ridder Broadcasting for $160 million. Knight Ridder in turn, sold KTVY to Palmer Communications in February 1989. This logo's design is similar to that of WTAE-TV's.
Monochrome numerical logo
Variant with callsign (1980–1987)
Alternate logo
Station ID variant #1
Station ID variant #2
Station ID variant #3
1986–1990[]
The "4" is the same basic design as the 1980 logo, but it is now rendered in gold beveling and was de-lined.
Alternate logo #1 (1986–1990); used mainly as an ID bug for syndicated promos shown at/near the half-hour/top of the hour
Alternate logo #2 (1986–1990); used mainly as an ID bug during NBC network promos; the KTVY calls and city of license are rendered in NBC's proprietary version of the Futura typeface
Base logo without circular wraparound text, used mainly as an ID bug during NBC network promos
Alternate base logo variant (1986–1988); used mainly as a chyron ID bug during newscasts
Standalone numerical logo; used mainly as a chyron ID bug during newscasts from 1988 to 1990
Generic promo ID; used primarily in news promos (featuring an animation showing the News 4 Oklahoma variant transitioning to the main logo)
Static station ID slide (1986–1990); primarily used in the event of technical issues and for program preemption notices
KFOR-TV[]
1990–1994[]
In April 1990, after several weeks of on-air promotions that "TV reception in Oklahoma would get stronger," KTVY changed its callsign to the current KFOR-TV; the station branded itself as "4 Strong" (analogous to the "5 Alive" moniker used at the time by rival KOCO-TV) for entertainment purposes, and as News Team 4 for its newscasts. This '4' logo, despite a few color changes and minor tweaks along the way, has remained the only logo the station has used since it became KFOR-TV.
In 1991, Palmer Communications sold KFOR and WHO-TV to Hughes Broadcasting Corporation; five years after that deal fell apart, Palmer sold both KFOR and WHO to The New York Times Company in 1996.
Monochrome variant
1990–1992[]
Alternate logo (1990–1992); used mainly as an end tag bug during NBC network promos
Station ID (1990–1992)
Alternate station ID (1990–1992)
1992–1994[]
Near the end of the "4 Strong" era, the NewsChannel 4 branding was used full-time in both general and news brandings.
Alternate logo #1 (1992–1994); used mainly as an end tag bug during NBC network promos
Alternate logo #2 (1992–1994); used mainly as an end tag bug during NBC network promos
Print logo used for NBC programming advertisements in the Oklahoma City edition of TV Guide (1992–1994)
Station ID (1992–1994)
1994–present[]
1994–2008[]
1994–1997[]
Alternate NewsChannel 4 variant without the red underline (1994-1997, typically used in newscast graphics)
Secondary logo (1994–1999)
Station ID variant (1994–1999)
Alternate logo #1 (1994–1999); used mainly as an end tag bug during local and NBC network promos
Alternate logo #2 (1994–1996); used mainly during local and syndicated programming promos
Print logo used for NBC programming advertisements in the Oklahoma City edition of TV Guide (1994–1999)
1997–2008[]
The Times left broadcasting entirely in 2007, selling their nine-station group to Local TV.
Secondary logo (1999–2008); the "-DT" suffix was added to the original 1994 secondary logo once KFOR commenced digital television broadcasts
This updated version of the 1997 logo was introduced on August 8, 2008, coinciding with the start of NBC's coverage of the 2008 Summer Olympics in Beijing, China; the "4" logo's color was changed from gold-ish yellow to blue in this revamp. Tribune Broadcasting would then acquire Local TV in 2013.
On August 21, 2017, KFOR-TV moved to a new studio facility next door to its original Britton Road studio (which it had occupied since 1952). Along with the studio move, the station rebranded as Oklahoma's News 4, concurrent with a revised on-air presentation.
1Owns a 75% stake of the network, the other 12.5% stake is co-owned between Paramount Global and Warner Bros. Discovery. 2Joint venture with Warner Bros. Discovery, in which Nexstar owns 31% while Warner Bros. Discovery owns the remaining 69%. 3Nexstar operates these stations owned by Mission Broadcasting. 4Nexstar operates this station owned by Cunningham Broadcasting. 5Nexstar operates this station owned by White Knight Broadcasting through an SSA. 6Nexstar operates this station owned by Vaughan Media. 7Predecessor company of LIN Media. 8Nexstar operates this station owned by Londen Media Group.