KIDK

1953–196?	196?–1977	1977–1999	1984–1991	1991–1999	1998–2000
2000–2007	2007–2011	2011–2021	2021–2023	2023–present

KID-TV

1953–1966

LOGO MISSING

Channel 3 was founded on December 20, 1953, as KID-TV, co-owned with KID radio (590 AM and 96.1 FM, now KWFI-FM).

1966–1977

SVG NEEDED

1977–1984

SVG NEEDED

KIDK (-TV)

1984–1999

1984–1991

Designer:  Unknown

Typography:  Microgramma Bold

Launched:  December 18, 1984

"Share the Spirit" (1986–1987)

Channel 3 changed its call letters to the current KIDK on December 18, 1984, when the radio stations were sold due to an FCC rule in place at the time that prohibited TV and radio stations in the same market, but with different ownership from sharing the same call letters. The Microgramma Bold wordmark was introduced that year, while the 1977 logo was retained and continued to be used until 1999. Retlaw Enterprises purchased Channel 3 in 1988.

1991–1999

SVG NEEDED

1997–2000

SVG NEEDED

2000–2007

Fisher Communications (after purchasing the Retlaw stations in 1999) rebranded all of their stations with this universal logo design in 2000. Sister stations at the time included KOMO-TV, KATU, KIMA-TV, KBCI-TV, KLEW-TV, KEPR-TV, and KVAL-TV.

2007–2021

2007–2011

On December 9, 2010, Fisher Communications announced that it had entered into a shared services arrangement with News-Press & Gazette Company–owned ABC affiliate KIFI-TV (channel 8), under which KIDK would be run out of the KIFI facility and 27 KIDK staffers would be laid off. The transaction was completed on January 1, 2011.

2011–2021

When Fisher announced that it would sell its stations to the Sinclair Broadcast Group on April 11, 2013, a deal was reached to sell channel 3 and KXPI-LD to St. Joseph, Missouri-based VistaWest Media; the stations would remain operated by NPG under a shared services agreement. The sale was finalized on November 29 of that year.

2021–2023

2023–present