KING-TV is an NBC-affiliated television station owned by Tegna, licensed to and located in Seattle, Washington. The call sign refers to King County, home to Seattle, and its inner suburbs.
KRSC-TV
1948–1949
The station was founded on November 25, 1948 as KRSC-TV which stood for Radio Sales Corporation owned by Palmer K. Leberman.
KING-TV
1949–1959, 1998
When KRSC-TV was purchased by the King Broadcasting Company and renamed to the current KING-TV in May 1949, its mascot for many years was "King Mike". He was originally designed by Walt Disney.
King Mike reappeared in the 50th anniversary special from 1998.
This and the above 1967 logo's design elements were used by sister station KREM in Spokane; the crown part of the logo would form the basis of the 1976 logo a bit below.
This version includes a 1976 outline-N NBC logo. The crown "K" portion of this logo, appearing by itself without the "5", served as the logo for KING-TV's then-parent company, King Broadcasting Company.
The red/blue/white colors were intended to emulate the 1975 NBC "N" logo.
1985–1986
During that season, the 1977 logo was briefly retired in favor of a golden "5" logo.
1986–1998
The 1977 logo was reintroduced but was now rendered in gold as opposed to red/blue/white previously. The Bullitts sold their broadcasting assets to the Providence Journal Company in 1992, but the station kept its logo. Despite having changed hands twice since then (to Belo in 1997 then to the Gannett Company in 2013, later spun off as Tegna in 2015), King Broadcasting continues to exist as the license holder for most of its former stations.
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