This version includes a 1976 outline-N NBC logo. The crown "K" portion of this logo, appearing by itself without the "5", served as the logo for KING-TV's then-parent company, King Broadcasting Company.
The 1977 logo was retained but was now rendered in gold as opposed to red/white/blue previously. King Broadcasting was sold to the Providence Journal Company in 1992. Despite having changed hands twice since then (to Belo in 1997 then to the Gannett Company in 2013, later spun off as Tegna in 2015), King Broadcasting continues to exist as the license holder for most of its former stations.