This version includes a 1976 outline-N NBC logo. The crown "K" portion of this logo, appearing by itself without the "5", served as the logo for KING-TV's then-parent company, King Broadcasting Company.
The red/blue/white colors were intended to emulate the 1975 NBC "N" logo.
During that season, the 1977 logo was briefly retired in favor of a golden "5" logo.
The 1977 logo was reintroduced but was now rendered in gold as opposed to red/blue/white previously. The Bullitts sold their broadcasting assets to the Providence Journal Company in 1992, but the station kept its logo. Despite having changed hands twice since then (to Belo in 1997 then to the Gannett Company in 2013, later spun off as Tegna in 2015), King Broadcasting continues to exist as the license holder for most of its former stations.