KING-TV is an NBC-affiliated television station owned by Tegna, licensed to and located in Seattle, Washington. The call sign refers to King County, which is home to Seattle and its inner suburbs.
The station was founded on November 25, 1948 as KRSC-TV which stood for Radio Sales Corporation, and a primary CBS affiliate on VHF channel 5, which was owned by Palmer K. Leberman.
King Mike reappeared in the 50th anniversary special from 1998.
When KRSC-TV was purchased by the King Broadcasting Company and renamed to the current KING-TV in May 1949, its mascot for many years was "King Mike". He was originally designed by Walt Disney. In 1953, KING-TV became an ABC affiliate.
This logo would later be used by NBCowned-and-operated station WMAQ-TV in Chicago a decade later. Channel 5 swapped affiliations with KOMO-TV (VHF channel 4) on September 27, 1959, becoming Seattle's NBC station, a status it still holds to this day.
This and the above 1967 logo's design elements were used by sister station KREM in Spokane; the crown part of the logo would form the basis of the 1976 logo a bit below. The typeface used for this logo and the 1975 logo below it is in Univers.
1975–1977 (primary), 1977–1978 (secondary)
Italic variant used since 1998
The crown "K" portion of this logo, appearing by itself without the "5", served as the logo for KING-TV's then-parent company, King Broadcasting Company. The '5' in the original variant of the logo is set in Helvetica Black.
This version includes a 1976 outline-N NBC logo.
The red/blue/white colors were intended to emulate the 1975 NBC "N" logo, even though this logo used a sky blue-ish shade, as opposed to the darker royal blue used on the NBC logo.
During that season, the 1977 logo was briefly retired in favor of a gold, thinner Helvetica "5" logo.
The 1977 logo was reintroduced but was now rendered in gold as opposed to red/blue/white previously. The Bullitts sold their broadcasting assets to the Providence Journal Company in 1992, but the station kept its logo. Despite having changed hands twice since then (to Belo in 1997 then to the Gannett Company in 2013, later spun off as Tegna in 2015), King Broadcasting continues to exist as the license holder for most of its King Broadcasting stations.
KING-TV's KING 5 News Open From 1985
In addition to the logo being italicized, the '5' is now wider than the previous variant.