KIRO-TV originally signed on the air on February 8, 1958 as a CBS affiliate on VHF channel 7 and was first owned-and-operated by Queen City Broadcasting, only for its stock to be purchased by Salt Lake City-based The Church of Jesus Christ of Latter-day Saints in April 1963, which its broadcasting division later became Bonneville International in 1964.
Also used by HSV-7 Melbourne, Australia from 1956-1969 and TVW-7 Perth, Australia from 1967-1975.
1966–1985
This logo comprises the CBS eye with the 7 set in Helvetica Black.
standalone numeral
Station ID, 1979
KIRO/CBS ident, 1980
promo, 1981
The Rockford Files promo, 1981
KIRO/CBS ident, 1982
KIRO/CBS ident, 1983
PM Magazine Promo, 1983
Eyewitness News promo (1983).
1985 legal ID (We've Got The Touch).
1985–February 1993
Initially, the '7' in this logo was thinner, but would later have the stroke thickened slightly by 1986.
"Share the Spirit" ID (1986–1987)
February-September 1993
This logo was short lived, having being used only from February to September 1993.
September 1993–1998
During the period this logo was used, KIRO-TV lost its CBS affiliation to KSTW on January 16, 1995 (before Bonneville sold the station to Belo on the 31st), in a group affiliation deal that included Fort Worth–Dallas sister station KTVT; only to regain the affiliation on June 30, 1997, when KSTW switched to UPN after the Paramount Stations Group traded KIRO-TV to current owner Cox Enterprises on June 2.
The "7" in this logo was derived from the short-lived 1993 logo above.
Standalone Circle 7
1998–present
1998–2015
The "7" was recolored and became connected.
KIRO 7 Eyewitness News logo, used from 1997 to October 2015.
2015–present
For this redesign, the yellow coloring was taken out of the logo.
KIRO "Circle 7" 2D logo.
3D logo
KIRO "Circle 7" 3D logo.
Stacked 3D variant used on its Facebook profile page
1Stations owned by CMG but operated by News-Press & Gazette Company under an shared services agreement. 2CMG operates this station, but it is owned by Hoffman Communications, Inc. under joint sales and shared services agreements. 3Sale of this station to Standard General pending FCC approval. 4Sale of these stations to Imagicomm Communications pending FCC approval.