KIRO-TV originally signed on the air on February 8, 1958 as a CBS affiliate on VHF channel 7 and was first owned-and-operated by Queen City Broadcasting, only for its stock to be purchased by Salt Lake City-based The Church of Jesus Christ of Latter-day Saints in April 1963, which its broadcasting division later became Bonneville International in 1964.
Also used by HSV-7 Melbourne, Australia from 1956–1969 and TVW-7 Perth, Australia from 1967–1975.
1966–1985[]
This logo comprises the CBS eye with the 7 set in Helvetica Black.
Standalone numeral
Station ID (1979)
KIRO/CBS ident (1980)
Promo (1981)
The Rockford Files promo (1981)
KIRO/CBS ident (1982)
"We've Got The Touch, You and Channel 7" ID #1 (1983-84)
PM Magazine promo (1983)
Eyewitness News promo (1983)
"We've Got The Touch, You and Channel 7" ID #2 (1983-84)
"You and KIRO-TV, We've Got The Touch!" ID #1 (1984-85)
"You and KIRO-TV, We've Got The Touch!" ID #2 (1984-85)
"We've Got The Touch on KIRO-TV" ID #1 (1985-86)
1985–February 1993[]
Initially, the '7' in this logo was thinner, but would later have the stroke thickened slightly by 1986.
"We've Got The Touch on KIRO-TV" ID #2 (1985-1986)
"Share the Spirit of KIRO-TV" ID (1986–1987)
"You Can Feel on KIRO-TV" ID (1988–1989)
"The Look of Seattle is KIRO-TV, The Look is KIRO-TV" ID (1991-92)
February–September 1993[]
This logo was short lived, having being used only from February to September 1993.
September 1993–1998[]
During the period this logo was used, KIRO-TV began affiliating with UPN on a secondary basis when the network launched on January 16, 1995 (before Bonneville sold the station to A. H. Belo on the 31st). Two months later, channel 7 lost its CBS affiliation to KSTW (channel 11), in a group affiliation deal that included Fort Worth–Dallas sister station KTVT. This led to KIRO-TV being a sole UPN affiliate for two years; only to regain the CBS affiliation on June 30, 1997, when KSTW switched to UPN after the Paramount Stations Group traded KIRO-TV to current owner Cox Enterprises on June 2.
The "7" in this logo was derived from the short-lived 1993 logo above.
Standalone Circle 7
1998–present[]
1998–2015[]
The "7" was recolored and became connected.
KIRO 7 Eyewitness News logo, used from 1997 to October 2015.
2015–present[]
For this redesign, the yellow coloring was taken out of the logo.
KIRO "Circle 7" 2D logo
3D logo
KIRO "Circle 7" 3D logo
Stacked 3D variant used on its Facebook profile page
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