KIRO-TV reformatted its newscasts on February 4, 1993, with an approach unofficially known as "News Outside the Box," which was an attempt to synergize both the KIRO-TV radio and television staffs (dubbed the "KIRO News Network"; the two separate staffs were combined into one in June 1992, led by KIRO radio's Andy Ludlum) in an open newsroom that also doubled as a set for the station's broadcasts. The Seattle Symphony, led by conductor Gerard Schwarz, was commissioned to record the station's news theme, and Pacific Northwest Ballet co-artistic director Kent Stowell coached the KIRO-TV anchors in the art of walking toward a moving camera while simultaneously delivering the news (somewhat akin to the groundbreaking CityPulse newscast in Toronto). The result was an unmitigated disaster; viewers quickly complained they were distracted by the moving anchors, the constant buzz of assignment editors in the background of newscasts and periodic "visits" into the KIRO radio studios.
KIRO NewsChannel 7[]
1993–1997[]
Under new news director Bill Lord (who gained applause from staffers when he stated his first act would be to "nail the anchors' shoes to the floor"), the concept was scrapped for a more traditional format with a fixed anchor desk and a rebranding to KIRO NewsChannel 7.
David Kerley (Noon & 6pm Anchor) and Susan Hutchinson (5 & 6pm Anchor)
Steve Raible (5, 10 & 11pm Anchor) and Margret Lawson (10 & 11pm Anchor)
KIRO News (second era)[]
1995-1997[]
KIRO 7 Eyewitness News[]
1997–2015[]
Designer:
Cox Media Group KS Creative (2001-2008)
Typography:
Helvetica Compressed Akzidenz-Grotesk (graphics, 1997-2001) Myriad Pro (graphics, 2001-2015)
Launched:
1997
KIRO ultimately returned back to the Eyewitness News brand (with a new graphics set and logo based on sister station WHIO-TV in Dayton, Ohio) when Cox purchased the station in 1997.
KIRO 7 Eyewitness News open (2001-2008)
On-screen bug (2001-2008)
KIRO 7 News[]
2015–present[]
Designer:
Cox Media Group Hothaus Creative (2015-2022)
Typography:
Media Gothic (logo) Gotham (graphics)
Launched:
October 3, 2015
On October 3, 2015, KIRO-TV introduced a new set, refreshed logo, and dropped the Eyewitness News title again, this time in favor of KIRO 7 News.
