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KMLA

1957–1960

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KFOX-FM

1960–1972

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KIQQ

1972–1979

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1979–1986

Kiqq

1986–1989

K-Lite 100 FM KIQQ

KQLZ

1989–1992

Kqlz

1992–1993

Pirate2

KXEZ

1993–1996

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KIBB

1996–1997

KIBBB100logo

KCMG

1997–2001

Kcmg

KKBT

2001–2006

Opt logo the beat new

Clear Channel Communications merged with AMFM in 2000. Because of limitations of station ownership, Clear Channel decided to sell the 100.3 FM Frequency as well as the intellectual property of "The Beat" brand to Radio One. KCMG, which was at 100.3 FM at the time, was moved to 92.3.

KRBV

2006–2008

1003krbv

KSWD (-FM)

2008–2011

Thesound-logo

2011–2013

KSWD 2011

2013–2014

KSWD 2013

2014–2017

KSWD 2014

KKLQ

2017–present

KLOVE 2014

Entercom, owners of KSWD, was forced to sell off many of it's stations to comply with FCC Ownership regulations. Among those include KSWD, which was later sold to Educational Media Foundation, which broadcasts a Christian network K-LOVE. In 2017, it was later announced that KSWD would become a K-Love station.

However, KLVE, an Los Angeles area station, was also using the "K-Love" name continuously since 1974 and has local trademarks before K-LOVE was founded. Because of this, Educational Media Foundation, the owners of KKLQ, worked to reach an agreement with the owners of KLVE, Univision Radio (now Uforia Audio Network), to use the "K-Love" name. While it uses the "K-Love" brand, KKLQ only uses the "K-Love" name in it's slogan "The K-Love for Christian Music" as part of it's hourly identifier to distinguish itself from KLVE. In addition, to avoid confusion with the aforementioned station when advertising, the station markets itself as Positive, Encouraging 100.3


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