Clear Channel Communications merged with AMFM in 2000. Because of limitations of station ownership, Clear Channel decided to sell the 100.3 FM Frequency as well as the intellectual property of "The Beat" brand to Radio One. KCMG, which was at 100.3 FM at the time, was moved to 92.3.
Entercom, owners of KSWD, was forced to sell off many of it's stations to comply with FCC Ownership regulations. Among those include KSWD, which was later sold to Educational Media Foundation, which broadcasts a Christian network K-LOVE. In 2017, it was later announced that KSWD would become a K-Love station.
However, KLVE, an Los Angeles area station, was also using the "K-Love" name continuously since 1974 and has local trademarks before K-LOVE was founded. Because of this, Educational Media Foundation, the owners of KKLQ, worked to reach an agreement with the owners of KLVE, Univision Radio (now Uforia Audio Network), to use the "K-Love" name. While it uses the "K-Love" brand, KKLQ only uses the "K-Love" name in it's slogan "The K-Love for Christian Music" as part of it's hourly identifier to distinguish itself from KLVE. In addition, to avoid confusion with the aforementioned station when advertising, the station markets itself as Positive, Encouraging 100.3