ID used during time periods KMBC-TV switched its broadcasting time over to WHB-TV
KMBC was originally a CBS affiliate during its first two years on the air
When KMBC-TV first signed on the air as a CBS affiliate on August 2, 1953, the station operated as a shared service as two stations due to the FCC having awarded the channel 9 license in Kansas City to Cook Paint and Varnish Company (which operated WHB radio) and the Midland Broadcasting Company (owners of KMBC radio, now KMBZ), alternating 90 minutes of airtime and using the same channel allocation and transmitter, but broadcasting from separate studios. Cook Paint and Varnish purchased Midland in April 1954, ending the split-station arrangement, with KMBC-TV taking over the channel 9 frequency full-time on June 14 of that year.
KMBC became an ABC affiliate on September 28, 1955, switching affiliations with KCMO-TV (now KCTV).
Cook Paint and Varnish sold the KMBC stations to Metropolitan Broadcasting (later Metromedia) in 1961.
Newspaper ad (1962)
Newspaper ad (1963)
Print logo on "The Lyric" building
Total News logo (1971–1976)
Len Dawson and Larry Moore in print ad (early 1970s)
Alternate print logo
Logo with slogan (1978)
Print logo on "The Lyric" buidling
Station ID using Frank Gari's "So Good To Turn To" campaign (1983–1985)
Metromedia sold KMBC to its current parent company Hearst Corporation in 1982. As a result, the Metromedia-era "9" logo was revamped into the current "circle 9" (which is an inverted version of the logo that was used by WRGB from 1981 to 1998). A year later, the station adopted its current newscast title KMBC 9 News.
Station sign-on (early 1986)
KMBC began using the slogan "Where the News Comes First" in 1986, which remained in use for the next thirteen years.
KMBC Station ID (1997-1998)
KMBC Station ID (1998–2005)
KMBC Station ID (2005–2007)
Station ID used in news open (2007–2011)
KMBC-DT2 affiliation logo (2011–present)
Standalone logo used as web favicon
Alternate logo featuring "Today's KMBC 9" branding
Tentative version with 2021 variant of ABC logo
Watermark/Monochrome version, used during syndicated programming