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| 1954–1958 | 1958–1964 | 1964–1968 | 1968–1986 | 1986–1992 |
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| 1992–1996 | 1996–2000 | 1999–2018 | 2018–present | |
KWK-TV
1954–1958
The logo shown is from a 1950s KWK-TV ad.
KMOX-TV
1958–1964
1964–1968
1968–1986
KMOV
1986–1992
On June 18, 1986, KMOX-TV, after being sold to the original Viacom by CBS, slightly amended its callsign to KMOV and introduced a new logo to go with the callsign change.
1992–present
1992–2018
1992–1996
This "4", despite a few secondary design element changes along the way, has been used by KMOV since 1992. In 1993, Viacom purchased Paramount Pictures merging its five-station group (including KMOV) into the Paramount Stations Group.
1996–2000
During this logo's run, the A.H. Belo Corporation would purchase KMOV in 1997 from Paramount/Viacom.
1999–2018
2018–present
External links
TV stations in St. Louis
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Defunct station:
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| Predecessor: Time Inc.
Magazines: U.S. broadcast stations:1 Television programs: Better | People | Southern Living Digital: Other assets: Former assets: 1Sale of television stations to Gray Television pending FCC approval.  |
