In September of 1984, KZAZ and KGSW-TV in Albuquerque were sold to Mountain States Broadcasting, a joint venture of the Providence Journal Company (ProJo) and Southland Corporation. Mountain States closed on the purchase in 1985 and set out to change a station that had a "home-cooked" image with Gene Adelstein and his wife Ellen having on-air presences, then the call sign was changed from KZAZ to KMSB-TV that September of the same year to reflect the new ownership. A year later in 1986, KMSB became the charter affiliates of the Fox network.
1990–1993[]
SVG NEEDED
1993–1996[]
SVG NEEDED
1996–1997[]
SVG NEEDED
Station ID (1996)
1997–2012[]
Variant as seen on the station's former building at 1855 N. 6th Ave., with KTTU
In November 2011, Belo announced that it would enter into a shared services agreement with Raycom Media beginning in February 2012, citing a lack of advertising revenue and the weakly recovering Arizona economy. This outsourcing arrangement resulted in CBS affiliate KOLD-TV taking over daily operations of KMSB and KTTU and moving their advertising sales department into the KOLD studios (however, they remained employees of Belo). All remaining positions at the two stations were eliminated and master control moved from KTVK to KOLD. On June 13, 2013, the Gannett Company announced that it would acquire Belo. However, as Gannett held a partial ownership stake in the publisher of the Arizona Daily Star, the KMSB license was instead sold to Sander Media, LLC, operated by a former Belo executive, Jack Sander. While the other Belo stations acquired by Sander in the deal had various shared services agreements with Gannett, Raycom Media continued to operate the two stations, and the Belo employees handling advertising sales became Gannett employees. The sale was completed on December 23 of the same year.
2015–2024[]
Horizontal version
Station ID #1
Station ID #1 (II)
Station ID #2
Station ID #2 (II)
Station ID #2 (III) (Lego Masters variant)
Station ID #2 (IV) (Christmas variant)
Station ID #2 (V) (SF World's Toughest Test variant)
Station ID #3
Station ID #3 (II)
Station ID #4
Station ID #4 (II) (Christmas variant II)
Station ID #5
Station ID #5 (II)
Station ID #6
Station ID #6 (II)
Station ID #6 (III) (Winter variant)
Station ID #7
Station ID #7 (II)
Station ID #7 (III) (Christmas variant III)
Station ID #8
Station ID #9 (Animation Domination variant)
Station ID #9 (II) (Animation Domination variant)
Station ID #10 (Animation Domination variant II)
Station ID #11 (Animation Domination variant III)
This logo template was similar used by the Fox owned and operated stations under the Fox Television Stations group until 2020. On June 29, 2015, Gannett's publishing operations were spun off, with the remainder renamed Tegna; after the spin-out, Sander filed to transfer the licenses of its stations back to Tegna in a deal completed on December 3, 2015. Meanwhile, the shared services agreements of KMSB and KTTU represented by KOLD was later brought by Gray Television following the acquisition of Raycom Media in 2018. The sale was approved on December 20 of that year and was completed on January 2, 2019.