This logo design represents an Interstate shield sign, and is similar to the one used by its sister station KOBI in Medford, and then sister stations KRCR-TV in Redding-Chico-Red Bluff, California, KFWU-TV (now KQSL) in Fort Bragg-Ukiah, California, and KAEF-TV in Arcata-Eureka-Fortuna, California.