This logo design represents an Interstate shield sign, and is similar to the one used by then sister stations by KRCR-TV in Redding-Chico-Red Bluff, California from 1974 to 1995, KFWU-TV (now KQSL) in Fort Bragg, California from 1990 to 1995, and KAEF-TV in Arcata-Eureka, California from 1989 to 1995.