1954–1969 1969–1975 1975–1978 1978–1980 1980–1987 1987
1954–1969 1969–1975 1975–1978 1978–1980 1980–1987 1987
1987–1989 1989–1995 1995–2005 2005–2013 2013–2023 2023–present
1987–1989 1989–1995 1995–2005 2005–2013 2013–2023 2023–present



KOVR (1954)

KOVR first signed on the air on September 6, 1954, with its first broadcast originating from the California State Fair. KOVR is the oldest continuously operating television station in the Sacramento market. Originally serving as an independent station with its transmitter located on Mount Diablo, its signal reached the San Francisco Bay Area, lending to the KOVR call letters ("covering" all of Northern California). The station originally operated from studio facilities located on Miner Avenue in Stockton. It would later gain its ABC affiliation in May 1957, when it consolidated its operations with original affiliate KCCC-TV (UHF channel 40, now occupied by KTXL). In 1958, the Rochester-based Gannett Company (whose successor company, Tegna, now owns rival KXTV) bought KOVR from its original owners, then sold it the following year to New York City-based Metropolitan Broadcasting (which later became Metromedia). Metromedia sold KOVR to McClatchy Newspapers in 1965, who later sold channel 13 to the Providence-based Outlet Company in 1978.


KOVR (1969)




1979 KOVR Sacramento station ID joined-in-progress


KOVR (1980-1987)

This logo is similar to the one used by fellow ABC affiliate WHBQ-TV in Memphis, Tennessee. The station was then sold to Narragansett Television LP in 1986, then to Anchor Media in 1988. Anchor Media was merged into River City Broadcasting in 1993, and River City was purchased by the Sinclair Broadcast Group three years later.


KOVR (1987)


KOVR (1987-1989)


KOVR logo 1989


KOVR 1995 1

KOVR swapped affiliations with Sacramento-licensed then-CBS affiliate KXTV (VHF channel 10) on March 6, 1995. This logo was similar to that of then-sister station, WGME-TV in Portland, Maine.


KOVR basic design 2D (2005-present)


KOVR 13 2005

In December 2004, Viacom, then the owner of CBS, agreed to acquire KOVR from Sinclair for $285 million. The deal was completed on April 29, 2005. This gave Viacom a duopoly in Sacramento, where it already had UPN owned-and-operated station KMAX-TV. The station subsequently changed its branding from KOVR 13 to the current CBS 13.




KOVR 2023
Designer:  CBS News Creative Services
Typography:  TT Norms
Launched:  May 25, 2023

As part of a drastic branding change affecting all CBS' owned-and-operation stations, KOVR rebranded as "CBS Sacramento" (though its newscast continues to be branded as CBS 13 News, with streaming integration from CBS News Sacramento) on May 25, 2023; With this, KOVR becomes the last CBS O&O station to implement a major rebrand of all CBS-owned stations to conform to the network's current corporate identity.

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