KOVR

Contents
1954–1969	1969–1971	1971–1978	1978–1980	1980–1987	1987
1987–1989	1989–1995	1995–2005	2005–2013	2013–present

1954-1971

1954–1969

The station first signed on the air on September 6, 1954, with its first broadcast originating from the California State Fair. KOVR is the oldest continuously operating television station in the Sacramento market. Originally serving as an independent station with its transmitter located on Mount Diablo, its signal reached the San Francisco Bay Area, lending to the KOVR call letters ("covering" all of Northern California). The station originally operated from studio facilities located on Miner Avenue in Stockton. It would later gain its ABC affiliation in May 1957, when it consolidated its operations with original affiliate KCCC-TV (UHF channel 40, now occupied by KTXL). In 1958, the Rochester-based Gannett Company (whose successor company, Tegna, now owns rival KXTV) bought KOVR from its original owners, then sold it the following year to New York City-based Metropolitan Broadcasting (which later became Metromedia). Metromedia sold KOVR to McClatchy Newspapers in 1965, who later sold channel 13 to the Providence-based Outlet Company in 1978.

1969–1971

1971–1978

1978–1980

1980–1987

ABC-KOVR ID (1980)

This logo is similar to the one used by fellow ABC affiliate WHBQ-TV in Memphis, Tennessee. The station was then sold to Narragansett Television LP in 1986, then to Anchor Media in 1988. Anchor Media was merged into River City Broadcasting in 1993, and River City was purchased by the Sinclair Broadcast Group three years later.

1987

1987–1989

1989–1995

Logo with inverted call letters in a square

1995–2005

KOVR swapped affiliations with Sacramento-licensed then-CBS affiliate KXTV (VHF channel 10) on March 6, 1995. This logo was similar to that of then-sister station, WGME-TV in Portland, Maine.

2005–present

2005–2013

In December 2004, Viacom, then the owner of CBS, agreed to acquire KOVR from Sinclair for $285 million. The deal was completed on April 29, 2005. This gave Viacom a duopoly in Sacramento, where it already had UPN owned-and-operated station KMAX-TV. The station subsequently changed its branding from KOVR 13 to the current CBS 13.

2013–present

Alternate variant with lighter colors and the slogan set in Gotham Bold, used in newscasts since 2013

Monochrome version

Simplified version, as seen on its website

Watermark, used during its main programming

Syndicated watermark

KOVR news opens

External links

• CBS Sacramento