KPIX-TV

Not to be confused with WPIX.

This page only shows primary logo variants. For other related logos and images, see: News Other

Contents
1948–1952	1952–1954	1954–1956	1956–1963	1963–1996
1996–2001	2001–2007	2007–2013	2013–2018	2018–present

1948–1952

KPIX signed on the air on December 22, 1948, the first television station in Northern California as well as the 49th in the United States. It has been a CBS affiliate from the start, due to a deal KSFO's owners had worked out with the television network one year earlier. KSFO was CBS radio's Bay Area affiliate from 1937 to 1941, when Associated Broadcasters backed out of a deal for CBS to buy the station. When KSFO was still affiliated with CBS, it was originally slated to move to 740 AM, the frequency of San Jose's KQW (now KCBS). It also carried programming from DuMont until that network folded in 1956. It even carried a few NBC programs until KRON-TV (channel 4) signed on in November 1949, and programs from the short-lived Paramount Television Network.

1952–1954

Westinghouse Electric Corporation bought KPIX in 1954 and ran it as part of the company's Group W broadcasting unit. During Westinghouse's ownership, KPIX was the company's only television station on the West Coast.

1954–1956

1956–1963

1963–present

The logo design, especially the font (called "Westinghouse" or "Anklepants" (due to a similar typeface) by some people), was originally introduced when then-owner Group W introduced its design language in 1963. As of 2022, KPIX and WJZ-TV are the only two stations still using some form of the Group W typeface in their station logo.

1963–1996

1963–1985

1985–1996

The "5" became italicized in 1985, which then-sister stations WBZ-TV and KDKA-TV (except KYW-TV and WJZ-TV) would later follow suit in 1987 and 1991 respectively. In 1995, Westinghouse merged with CBS, making KPIX (and sister stations WBZ-TV, WJZ-TV, KYW-TV, and KDKA-TV, all switched to the network) an owned-and-operated station.

1992–1996

In late 1995, Westinghouse merged with CBS, making KPIX a CBS-owned station and bringing it into common ownership with KCBS radio. Prior to this, KPIX had been CBS' longest-tenured affiliate (a distinction that now belongs to Washington, D.C.'s WUSA, which signed on and affiliated with CBS approximately 4 weeks after KPIX's launch). KPIX was also one of two longtime CBS affiliates owned by Group W that became a CBS O&O, the other being KDKA-TV.

1996–2013

1996–2001

This logo was introduced on November 8, 1996, as a modified, more compact "5" used to replace the one previously used during the Westinghouse era; it has been used by the station since.

2001–2013

2001–2007

Around 2003, Channel 5 was rebranded as CBS 5 (which would later add "Bay Area" around the late 2000s), in line with other CBS owned-and-operated stations.

2007–2013

The 2001 logo was boxed in.

2013–present

2013–2018

This logo was slightly softened and modified, making it similar to the Westinghouse-era logo, albeit in a slightly dense stroke. It is also full by shade of blue. It was introduced when CBS 5 was rebranded into KPIX 5.

2018–present

The logo's color scheme was changed from a single color (i.e. blue) to silver with the "5" being in gold. However, the blue version with the gold "5" is used secondarily.

External links

• CBS SF Bay Area