KRAV is a Swedish label for ecological farming.
1985–1992[]
KRAV was founded in 1985 by four organisations. Up until then, there had been several different labels to signify ecologically farmed products. KRAV was created to give consumers a single approval label.
The logo was created the same year by Ragnar Källander, who was an arts teacher and a father of one of the founders. The logo was intended to look like a stamp of approval.
1992–2006[]
The logo was altered in 1992, when the text was changed and a border was added.
2006–2010[]
The text was changed again in 2006.
2010–present[]
In February 2010, KRAV introduced a new logo.[1] I does away with the blocky stencil font which the organisation had used since its founding 25 years earlier. The Brand Union was behind the new logo.