Originally signed on the air on October 29, 1954, as a primary ABC affiliate on VHF channel 2. It was originally owned by Cole Wylie alongside KREM radio (AM 970, now KTTO; and FM 92.9, now KZZU-FM). The King Broadcasting Company, run by Seattle businesswoman Dorothy Bullitt, bought the KREM stations from Wylie in 1957; the radio stations were sold off in 1984. (Coincidentally, the former KREM-FM is now a sister station to KXLY-TV.) However, channel 2 retained the -TV suffix in its callsign until 2009.
This logo was also used by KTVU in Oakland–San Francisco from 1967–1975, and similar logo with BBC Two from 1967-1974.
On August 8, 1976, KREM-TV swapped affiliations with KXLY-TV and became a CBS affiliate; CBS had dropped KXLY-TV for constantly pre-empting or delaying its network shows; the staton kept its 1974 logo even with the change.
During the use of this logo, the Bullitts would sell their broadcasting assets to the Providence Journal Company in 1992.