KSAZ-TV

KOOL-TV

1953–1955

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1955–1964

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1964–1968

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1968–1975

1975–1977

1977–1982

KTSP-TV

1982–1987

In 1982, KOOL became KTSP. The "Sunset 10" logo is similar to that of its sister station in Tampa, which coincidentally is known as WTSP.

1987–1989

1989–1991

1991–1994

KSAZ-TV

1994–1996

In 1994, KTSP changed its call letters to KSAZ for "The Spirit of AriZona". By the end of that same year, KSAZ ended its long-time CBS affiliation and became an affiliate of the Fox network following a deal between Fox and station owner New World Communications to affiliate most of its stations with the then-fledging network. CBS then went to independent and initial CBS affiliate KPHO-TV as KSAZ took Fox from KNXV-TV.

1996–1997

In 1996, News Corporation (now 21st Century Fox) agreed to acquire New World, therefore making KSAZ a Fox owned-and-operated station. The station is now owned and operated by Fox Television Stations.

1997–July 31, 2006

July 31, 2006–present

This logo branding, first seen on WTVT and is currently in use by most of the Fox O&Os, is based on the Fox News logo; with their website names ("myfox(city name).com") based off of the domain for the social network Myspace, which was briefly owned Fox's then parent company the old News Corporation (now 21st Century Fox.