Not to be confused with WSAZ-TV.

KOOL-TV

1953–1955

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1955–1964

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1964–1968

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1968–1975

Kool1070.jpg
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1975–1977

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1977–1982

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KTSP-TV

1982–1987

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In 1982, KOOL–TV became KTSP–TV. The "Sunset 10" logo was similar to that of its sister station in Tampa–St. Petersburg, which the then-ABC affiliate coincidentally was known as WTSP.

1987–1989

KTSP (1988).jpg

1989–1991

KTSP 1989.png
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1991–1994

KTSP 1992.png

KSAZ-TV

1994–1996

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In 1994, KTSP changed its call letters to KSAZ for "The Spirit of AriZona". By the end of that same year, KSAZ ended its long-time CBS affiliation and became an Fox affiliate following a deal between the network and station's owner, New World Communications to affiliate most of its stations with the then-fledging network. CBS then went to independent and initial CBS affiliate KPHO-TV as KSAZ took Fox from what would later be ABC affiliate KNXV-TV.

1996-present

1997-2006

1996–1997
KSAZ logo 1996.svg

In 1996, News Corporation (then 21st Century Fox, now Fox Corporation) agreed to acquire New World, therefore making KSAZ a Fox owned-and-operated station. The station is now owned and operated by Fox Television Stations.

1997–2006
KSAZ logo 1997.svg

2006–present

KSAZ Fox 10 Phoenix.svg

On July 31, they adopted this logo branding, first seen on sister station WTVT in Tampa, and is currently in use by most of the Fox O&Os, is based on the Fox News logo; with their website names ("myfox(city name).com") based off of the domain for the social network Myspace, which was briefly owned Fox's then parent company the old News Corporation (then 21st Century Fox, now Fox Corporation). The distance of "1" and "0" now being wider.

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