This Helvetica Black Italic "10" is also used by KGTV since 1986 (in which an "O" is substituted) WGEM-TV from 1987 to 1998 and KOLR from 1990–2004.
KOOL News 10 logo
News promo (early 1980s)
KTSP-TV[]
1982–1989[]
1982–1987[]
On October 4, 1982, KOOL–TV became KTSP–TV. The "Sunset 10" logo was similar to that of its then-sister station in St. Petersburg-Tampa, which the then-ABC affiliate coincidentally was known as WTSP.
"We've Got The Touch, You and TV 10" (1983–1984)
Celebrate Arizona logo
Only used station ident and sign-off
1987–1989[]
1989–1991[]
The 10 was significantly thickened.
"The Vision of Arizona is Channel 10, The Look is Channel 10" (1991–1992)
1991–1994[]
The "sunset 10" was shrunk and the 10 tweaked.
Channel 10 News logo (1991–1995)
KSAZ-TV[]
1994–1996[]
On February 12, 1994, KTSP changed its call letters to KSAZ for "The Spirit of AriZona". By the end of that same year, KSAZ ended its long-time CBS affiliation and became an Fox affiliate, following a deal between the network and the station's owner New World Communications. CBS then went to independent and initial CBS affiliate KPHO-TV as KSAZ took Fox from what would later be ABC affiliate KNXV-TV. The station kept its 1991 logo with both changes.