KSCI started calling itself LA-18 in early 2005. The identity for the station was created by TAG.
"TAG designed a new logo for the channel that helped embrace the various cultures. A graceful arc became the defining element in the logo that created balance and served as a graphic device throughout the channel packaging elements. The channel ID's blended beloved icons from each culture with well-known Los Angeles icons. A color palette for each audience was developed as a blocking device for each culture's programming." - TAG