KSHB-TV, originally signed on the air on August 10, 1970, as KBMA-TV (standing for Businessmen's Assurance Company of America, which provided initial funds for the station's founding). It was owned by Wilson D. Grant and managed under Bob Wormington. From the early 1970s through the 1980s, it was available on many cable systems in Iowa, Nebraska, Kansas, and Oklahoma effectively becoming a regional superstation. This included many large Midwestern cities that didn't have independent stations of their own, such as Des Moines, Omaha, Lincoln, and Wichita.
1972–1977
Secondary logo
Station slogan (1975–1977)
Station promo (1975)
1977–1979
1979–1981
Glass logo used in promos
Promo graphic
Promo for INN Network News
KSHB-TV
1981–1988
The station changed its call sign to the current KSHB-TV in September 1981, in order to reflect its new ownership by Scripps Howard Broadcasting, which acquired the station in 1977.
1981–1984
41 News Update slide (1981)
1984–1985
Alternate logo
41 News Update slide (1984)
KSHB Wednesday Prime promo (1984)
KSHB Thurday Prime Promo (1984)
1985–1987
Newscast open (1985)
Newscast close (1985)
41 Express bumper (1985)
Weekend newscast open (1985)
Movie open (1985)
Movie open (1985)
KSHB Wednesday Promo (1985)
KSHB Kids Promo (1986)
In 1985, KSHB launched two 15-minute news programs titled 41 Express for weeknights and Weekend News for Saturday and Sunday nights. KSHB also became the Kansas City area's original Fox affiliate starting on October 9, 1986. However, it still essentially programmed as an independent station since the Fox network only provided programming for a few nights out of the week at that time.
KSHB-TV rebranded itself as "KSHB Fox 41" in early 1992. The logo was modeled after Fox's 1987–1993 network logo. During this era, KSHB launched its first half-hour local newscast Fox 41 News at 9:00 in August 1993.
KSHB became an NBC affiliate on September 12, 1994, swapping its Fox affiliation with WDAF-TV, as part of WDAF's then-owner New World Communications' group-wide affiliation deal with Fox. Its in-house news department, launched in 1993 (though the station had run news updates as early as 1981 while an independent station), also expanded its local news programming at that time.
1995–1999
25th Anniversary logo (1995)
Station ID (May–November 1995)
41 News open (May–November 1995)
Station ID (November 1995 – 1996)
41 News 10 p.m. open (November 1995 – 1996)
Station ID (1996–1997)
41 News open (1996–1997)
Station ID used in news open (1997–1999)
41 News open (1997–1999)
1999–2003
NBC 41 News Today open (1999–2003)
Station ID used in news open (1999–2003)
NBC 41 News weekend open (1999–2003)
2003–2012
NBC Action News 10 p.m. open (2003–2008)
Breaking news open (2003–2008)
Weather open (2003–2008)
Kansas City Live open
NBC Action News logo used in newscast promo graphic (2008–2010)
NBC Action News logo used in newscast promo graphic (2008–2010)
NBC Action News open (2010–2012)
NBC Action News logo used in newscast promo graphic (2010–2012)
In 2003, KSHB changed its on-air branding to NBC Action News for both entertainment programming and newscasts (alternately referring to itself as "Your NBC Action News Station" for entertainment programming promotion); Tampa sister station WFTS-TV changed its on-air branding to ABC Action News in the same overall usage as KSHB a year earlier.
2012–2021
Logo using URL instead of callsign.
Alternate logo, used primarily on KSHB's social media channels.
On February 3, 2012, KSHB changed its on-air branding back to NBC 41 (and to 41 Action News for newscasts) with minimal advance promotion, after approximately nine years of using the NBC Action News branding; the 2003-era logo was modified, adding the number "41" (and a red background behind it) on the left side, along with a resized NBC peacock logo.
2021–present
Generic news open
Monochrome version
On July 17, 2021, after 18 years of using the Action News branding for its newscasts, KSHB reverted to its former branding as KSHB 41. The "41" from the 2012 logo was retained, albeit recolored and the NBC logo was shrunk down and placed on the bottom right side of the "1". In addition, the newscast title has rebranded as KSHB 41 News.
1KZTV is owned by SagamoreHill Broadcasting, but it is programmed and operated by Scripps under a Shared Services Agreement. 2KNIN-TV and WFLX are owned by Gray Television, but are programmed and operated by Scripps under Shared Services Agreements.
