KSHB-TV, originally signed on the air on August 10, 1970, as KBMA-TV (standing for Businessmen's Assurance Company of America, which provided initial funds for the station's founding). It was owned by Wilson D. Grant and managed under Bob Wormington. From the early 1970s through the 1980s, it was available on many cable systems in Iowa, Nebraska, Kansas, and Oklahoma effectively becoming a regional superstation. This included many large Midwestern cities that didn't have independent stations of their own, such as Des Moines, Omaha, Lincoln, and Wichita.
1972–1977
Secondary logo
Station slogan (1975–1977)
Station promo (1975)
1977–1979
1979–1981
Glass logo used in promos
Promo graphic
Promo for INN Network News
KSHB-TV
1981–1988
The station changed its call sign to the current KSHB-TV in September 1981, in order to reflect its new ownership by Scripps Howard Broadcasting, which acquired the station in 1977.
1981–1984
41 News Update slide (1981)
1984–1985
Alternate logo
41 News Update slide (1984)
KSHB Wednesday Prime promo (1984)
KSHB Thurday Prime Promo (1984)
1985–1987
In 1985, KSHB launched two 15-minute news programs titled 41 Express for weeknights and Weekend News for Saturday and Sunday nights. KSHB also became the Kansas City area's original Fox affiliate starting on October 9, 1986. However, it still essentially programmed as an independent station since the Fox network only provided programming for a few nights out of the week at that time.
Newscast open (1985)
Newscast close (1985)
41 Express bumper (1985)
Weekend newscast open (1985)
Movie open (1985)
Movie open (1985)
KSHB Wednesday Promo (1985)
KSHB Kids Promo (1986)
1987–1988
Logo used in network promo
Logo as seen in local promo
Movie open (1987)
Special Presentation (1987)
Background used in bumpers
41 Express bumper (1987)
1988–1992
Newsbreak bumper
Opening to A.M. Live
Logo used in network promo
Movie open (1988)
Special Presentation (1988)
Circa 1990
Movie promo (1991)
41 Fox Kids Club logo (1990–1994)
The second ad for 41 Fox kids club. (1991)
1992–1994
KSHB-TV rebranded itself as "KSHB Fox 41" in early 1992. The logo was modeled after Fox's 1987–1993 network logo. During this era, KSHB launched its first half-hour local newscast Fox 41 News at 9:00 in August 1993.
Weeknight promo (1992)
Seen on the intro in The Big Movie. (1992)
Promo for "The Arsenio Hall Show" (1992)
Promo for "The Arsenio Hall Show" (1993)
Weeknight promo (early 1994)
Fox 41 News at 9:00 open (1993–1994)
Newscast close (1993)
1994–1995
KSHB became an NBC affiliate on September 12, 1994, swapping its Fox affiliation with WDAF-TV, as part of WDAF's then-owner New World Communications' group-wide affiliation deal with Fox. Its in-house news department, launched in 1993 (though the station had run news updates as early as 1981 while an independent station), also expanded its local news programming at that time.
In 2003, KSHB changed its on-air branding to NBC Action News for both entertainment programming and newscasts (alternately referring to itself as "Your NBC Action News Station" for entertainment programming promotion); Tampa sister station WFTS-TV changed its on-air branding to ABC Action News in the same overall usage as KSHB a year earlier.
NBC Action News 10 p.m. open (2003–2008)
Breaking news open (2003–2008)
Weather open (2003–2008)
Kansas City Live open
NBC Action News logo used in newscast promo graphic (2008–2010)
NBC Action News logo used in newscast promo graphic (2008–2010)
NBC Action News open (2010–2012)
NBC Action News logo used in newscast promo graphic (2010–2012)
2012–present
On February 3, 2012, KSHB changed its on-air branding back to NBC 41 (and to 41 Action News for newscasts) with minimal advance promotion, after approximately nine years of using the NBC Action News branding; the 2003-era logo was modified, adding the number "41" (and a red background behind it) on the left side, along with a resized NBC peacock logo.
Logo using URL instead of callsign.
Alternate logo, used primarily on KSHB's social media channels.
1KZTV is owned by SagamoreHill Broadcasting, but it is programmed and operated by Scripps under a Shared Services Agreement. 2WFLX is owned by Gray Television, but is programmed and operated by Scripps under a Shared Services Agreement.