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| 1953–19?? | 19??–196? | 196?–197? | 197?–1975 | 1975–1977 |
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| 1977–1979 | 1979–1996 | 1996–present | 1996–2012 | 2012–present |
1953–19??[]
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LOGO MISSING |
19??–196?[]
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LOGO MISSING |
196?–197?[]
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LOGO MISSING |
197?–1975[]
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LOGO MISSING |
1975–1977[]
1977–1979[]
1979–present[]
1979–1996[]
Action 7 News open (1992–1996)
Test pattern ID (1984–1996)
"You & Me & Channel 7" ID (1980–1981)
"Now is the Time, Channel 7 is the Place" ID (1981–1982)
"That Special Feeling! on Channel 7" ID (1983–1984)
"We're with You on Channel 7" ID (1984–1985)
"You'll Love It on Channel 7" ID (1985–1986)
"If it's Texoma, It Must Be Channel 7" ID (1992-1993)
1996–present[]
In 1996, KSWO-TV dropped the original G. Dean Smith Circle 7 logo during that year in favor of a newly designed version. The current circle 7 logo looks very similar to the logos used by Sunbeam Television-owned Fox affiliate WSVN in Miami-Ft. Lauderdale and independent (then affiliated with NBC when it was introduced) station WHDH in Boston.
A similar circle 7 was also used by sister station WWSB (channel 40) in Sarasota until 2024, albeit with the 7 being thicker than KSWO-TV uses.
1996–2012[]
"SkyWarn 7 Weather" logo (1996–2016)
Station ID seen during newscasts (2001–2005)
7 News 10:00 p.m. open (2001–2005)
Station ID seen during newscasts (2005–2011)
Good Morning Texoma open (2005–2011)
7 News open (2005–2011)
2012–present[]
Alternate logo without callsign
Standalone "Red Circle 7" logo
Standalone "Red Circle 7" with 2013 ABC logo
Standalone "Red Circle 7" with 2021 ABC logo
Stacked version
Alternative stacked version
Alternative stacked version with slogan outside of square
Website footer logo
.svg "Raycom First Alert Weather (2015).svg (9 KB)")
"First Alert Weather" logo (2017–present)
KSWO-DT2 (2014–2018)
KSWO-DT2 (2018-present)
KSWO-DT3 logo (2018–present)
KSWO-DT3 station ID (2018–present)
Station ID seen during newscasts (2012–2017)
7 News generic open (2012–2014)
7 News generic open (2014–2017)
Texoma Weekend Morning News open (2018–present)
7 News 5:00 and 6:00 p.m. open (2017–present)
7 News 10:00 p.m./weekend evening open (2017–present)
