KSWO-TV

1953–19??

LOGO MISSING

19??–196?

LOGO MISSING

196?–197?

LOGO MISSING

197?–1975

LOGO MISSING

1975–1977

1977–1979

1979–present

1979–1996

Action 7 News open (1992–1996)

Test pattern ID (1984–1996)

"You & Me & Channel 7" ID (1980–1981)

"Now is the Time, Channel 7 is the Place" ID (1981–1982)

"That Special Feeling! on Channel 7" ID (1983–1984)

"We're with You on Channel 7" ID (1984–1985)

"You'll Love It on Channel 7" ID (1985–1986)

"If it's Texoma, It Must Be Channel 7" ID (1992-1993)

1996–2012

The KSWO-TV logo since 1996 looks very similar to the logos used by Fox-affiliate, WSVN in Miami-Ft. Laureldale and independent station WHDH in Boston. This logo style is also used by sister station WWSB (channel 40) in Sarasota, albeit with the 7 being thicker than KSWO-TV uses. KSWO-TV dropped ABC's Circle 7 logo during that year in favor of a newly designed version.

"SkyWarn 7 Weather" logo (1996–2016)

Station ID seen during newscasts (2001–2005)

7 News 10:00 p.m. open (2001–2005)

Station ID seen during newscasts (2005–2011)

Good Morning Texoma open (2005–2011)

7 News open (2005–2011)

2012–present

Alternate logo without callsign

Standalone "Red Circle 7" logo

Standalone "ABC Circle 7" logo

Monochrome version

Stacked version

Alternative stacked version

Alternative stacked version with slogan outside of square

Website footer logo

"First Alert Weather" logo (2017–present)

KSWO-DT2 logo (2014–2018)

KSWO-DT3 logo (2018–present)

KSWO-DT3 station ID (2018–present)

Station ID seen during newscasts (2012–2017)

7 News generic open (2012–2014)

7 News generic open (2014–2017)

Texoma Weekend Morning News open (2018–present)

7 News 5:00 and 6:00 p.m. open (2017–present)

7 News 10:00 p.m./weekend evening open (2017–present)

KSWO-DT2 logo (2018–present)

KSWO-TV news opens