KTBC-TV aired its first television broadcast on Thursday, November 27, 1952, becoming the first television station in Austin and Central Texas. Originally housed in a small studio in the Driskill Hotel, the station was originally owned by the Texas Broadcasting Company (from whom the call letters are taken), which was in turn owned by then-Senator and future U.S. President Lyndon B. Johnson and his wife Lady Bird, alongside KTBC radio (590 AM and 93.7 FM, now KLBJradio).
The "Star 7" logo was introduced in the fall of 1994 during KTBC’s last months as a CBS affiliate, carrying over into its first two years with Fox.
1994–July 1995
KTBC Station ID (1994–1995)
KTBC NewsCenter 7 at Noon Open (1994–1995)
KTBC NewsCenter 7 at 6:00 Open (1994–1995)
July–October 1995
On July 2, 1995, KTBC replaced KBVO-TV (channel 42) as Austin’s Fox affiliate, as a result of an affiliation agreement between Fox and New World Communications (also including a substantial investment and partial equity share from then-Fox owner News Corporation), which had purchased channel 7 from Argyle Television in a group deal just prior to the agreement's signing in May 1994. The CBS affiliation, which KTBC had held since its November 1952 sign-on, transferred to Granite Broadcasting-owned KBVO, which concurrently changed its callsign to KEYE-TV.
Nearly two years later in 1997, News Corporation would purchase the remaining interest in New World that it did not already own, resulting in KTBC becoming a Fox owned-and-operated station.
KTBC Station ID (1995)
KTBC NewsCenter 7 "News You Can Count On" promo from 1995
October 1995–1997
Vertical variant (1995–1997)
Vertical variant with city of license (1995–1997)
KTBC station ID (1995–1996)
Fox 7 News "News You Can Count On" promo from 1995
Fox 7 News "On Your Side" promo from 1996
Fox 7 News open (1996–1997)
On screen bug used for local/syndicated programming.
1997-present
1997–2008
"Fox 7 Weather" logo
"7 On Your Side" logo
2008–2020
Horizontal logo
Alternate horizontal logo
Print logo (until 2020)
Former mobile app icon
Alternate logo
This logo branding, first seen on sister station WTVT in Tampa, and is currently in use by most of the Fox O&Os as well as some Fox affiliates owned by different companies other than Fox, is based on the Fox News logo; with their website names ("myfox(city name).com") based off of the domain for the social network Myspace, which was briefly owned Fox's then-parent company News Corporation (then 21st Century Fox, now separately part of Fox Corporation).