KTBC-TV aired its first television broadcast on Thursday, November 27, 1952, becoming the first television station in Austin and Central Texas. Originally housed in a small studio in the Driskill Hotel, the station was originally owned by the Texas Broadcasting Company (from whom the call letters are taken), which was in turn owned by then-Senator and future U.S. President Lyndon B. Johnson and his wife Lady Bird, alongside KTBC radio (590 AM and 93.7 FM).
This "Boxed 7 with Texas star" logo was introduced in the fall of 1994 during last months as CBS affiliation; and the first 3 months of its affiliation with Fox, which began on July 2, 1995 (the date CBS programming moved to former affiliate KEYE-TV [UHF channel 42]).
KTBC Station ID (1994–1995)
KTBC NewsCenter 7 at Noon Open (1994–1995)
KTBC NewsCenter 7 at 6:00 Open (1994–1995)
KTBC Station ID (1995)
KTBC NewsCenter 7 "News You Can Count On" promo from 1995
After then-Fox network owner News Corporation made a substantial investment in New World Communications, KTBC's owner at the time, the station converted from CBS to Fox on July 1, 1995, swapping affiliations with KBVO–TV (channel 42), which became KEYE-TV. nearly two years later in 1997, News Corporation would purchase the remainder of New World that it didn't already own, and KTBC became a full-time Fox owned & operated station.
Vertical variant (1995–1997)
Vertical variant with city of license (1995–1997)
KTBC station ID (1995–1996)
Fox 7 News "News You Can Count On" promo from 1995
Fox 7 News "On Your Side" promo from 1996
Fox 7 News open (1996–1997)
On screen bug used for local/syndicated programming.
This logo branding, first seen on sister station WTVT in Tampa, and is currently in use by most of the Fox O&Os as well as some Fox affiliates owned by different companies other than Fox, is based on the Fox News logo; with their website names ("myfox(city name).com") based off of the domain for the social network Myspace, which was briefly owned Fox's then-parent company News Corporation (then 21st Century Fox, now separately part of Fox Corporation).
Print logo (until 2020)
Print logo (2020–present)
Station ID/News Open with Alternate Logo (2020-present)