The number "9" logo is similar to the one used by ABC affiliate (formerly with CBS) WCPO-TV since 1996.
1984–1990
1984; This ident was used throughout most of 1985 and remained in use through as late as 1987. KTSM was one of the last known NBC stations to have used the old "Let's All Be There" idents.
1990–1992
The "9" in KTSM's logo is similar to the one used by KWTV in Oklahoma City from 1988 to 2010, and WNCT-TV in Greenville, North Carolina from 1995 to 1998.
1992–1995
1995–2018
2018–present
Starting from 2018, the red disc 9 was replaced with a blue and yellow mountain landscape to making it similar with its nearby sister station KRQE.
1Nexstar operates these stations owned by Mission Broadcasting. 2Nexstar operates this station owned by Cunningham Broadcasting. 3Nexstar operates this station owned by White Knight Broadcasting through an SSA. 4Nexstar operates this station owned by Vaughan Media. 5Predecessor company of LIN Media. 6Currently a repeater for WWLP. 7Joint venture with Warner Bros. Discovery in which Nexstar owns 31% while Warner Bros. Discovery owns the remaining 69%.