Originally signed on the air on August 10, 1953 as WTVI, a primary CBS affiliate on UHF channel 54 and was initially licensed to Belleville, Illinois. It was also the second television station in the St. Louis market after Pulitzer's KSD-TV (VHF channel 5, now KSDK) on February 8, 1947.
The station moved to UHF channel 36, and relocated its city of license to St. Louis on April 9, 1955, keeping the base "TVI" letters as part of its callsign while flipping the first assigned letter from "W" to "K" with this switch of sides of the Mississippi River, thus changing to the current KTVI.
As the FCC would not require television sets to include UHF tuners until 1961, on April 15, 1957, KTVI moved to VHF channel 2, something it had attempted to do soon after moving to St. Louis–the channel 2 allocation had been reassigned from Springfield, Illinois under pressure from the Truman Administration, originally done so as not to interfere with CBS-ownedWBBM-TV in Chicago.
Alternate logo with ABC "circle" emblem. Note the "abc" wordmark is smaller.
Station Ident (1979)
Station Ident (1979)
KTVI IDs 1981
Station ID (1981-1982)
Station ID (1982–1985)
Station ID (1987-1988)
Station ID/Tornado Watch graphic (1982–1987)
Logo used on station letterhead
Station ID seen during newscasts (1987–1989)
Station ID (1987)
Station ID (1987–1988)
Station ID (1988–1990)
Station ID from ABC's "Something's Happening" campaign (1988)
Station ID shown during ABC Monday Night Movie bumper
Station ID seen during newscast open (1990–1994)
Station ID seen during newscast open (1994–1995)
On August 7, 1995, as part of a multi-station affiliation deal with New World Communications, KTVI switched from ABC to Fox. ABC moved its programming to charter Fox affiliate KDNL-TV on that date.
"Here's 2 St. Louis" promo (1995)
Station ID (2002–2006)
In May 1996, KTVI rebranded itself as "Fox 2" for general station promotion and adopted Fox 2 News as the title of its newscasts, becoming among the few New World-owned stations (along with KTBC, WITI, WJBK and WTVT) to adopt network-standardized branding prior to Fox's purchase of the group later that year.
Station ID seen during news open (2006–2009)
Station ID (2006–2009)
Website logo (2009-present); based off of the "MyFox" logos at the same time
1Nexstar operates these stations owned by Mission Broadcasting. 2Nexstar operates this station owned by Cunningham Broadcasting. 3Nexstar operates this station owned by White Knight Broadcasting through an SSA. 4Nexstar operates this station owned by Vaughan Media. 5Predecessor company of LIN Media. 6Currently a repeater for WWLP. 7Joint venture with Warner Bros. Discovery in which Nexstar owns 31% while Warner Bros. Discovery owns the remaining 69%.