On July 2, 1995, KTVT took the CBS affiliation from longtime CBS affiliate KDFW (channel 4), which became a Fox affiliate as part of a larger affiliation deal with New World Communications. With the switch, it adopted a logo identical to that used by then-sister station KSTW in Seattle-Tacoma from the time that station (now a CW affiliate) affiliated with CBS that same year. Those logos were based on that of KCBS-TV in Los Angeles.
The move consequently resulted in KTVT terminating its status as a regional superstation (it had been available on cable systems throughout the South Central United States via satellite since 1984), as most of the markets in its cable coverage area already had access to local or out-of-market CBS affiliates.
Station ID promoting its "Eye of Texas" slogan
11 News 10 p.m. open from 1995 (known as "11 on 11 at 10:00")
In 1999, KTVT was sold by Gaylord Entertainment to the CBS Corporation (which was in the process of being acquired by former subsidiary Viacom), thus KTVT became a CBS owned-and-operated station; the boxed "11" used beginning in 1995 was retained though, although the station's identification was changed from "11" to "CBS 11", using the CBS corporate font despite the use of the CBS Eyemark in the boxed "11".
In 2004, the boxed 11 logo was retired and replaced with the number "11" having a blue star in-between. Also, the CBS corporate font from the previous logo was dropped, and the CBS Eyemark was used to denote the station ID.
The above logo was simplified in 2007, albeit the color was inverted.
The same logo was recolored with the CBS eyemark bigger and colored in silver, the "11" colored in gold, and the star colored in white.