Originally signed on the air on April 15, 1954 as a primary NBC affiliate on VHF channel 13, locally owned by Eugene Television.
In the summer of 1978, as NBC was floundering in third place in the Nielsen ratings, KVAL started airing five hours of CBS programming each week. During the next four years, the station gradually offered more programs from CBS. NBC affiliated with newly signed-on KMTR in 1982, and KVAL formally switched its affiliation to CBS.
Retlaw Enterprises (a company owned by relatives of Walt Disney) purchased channel 13 in 1996 and sold its entire broadcasting division to Seattle-based Fisher Communications (owner of Portland-licensed ABC affiliate KATU) in 1998.
"This is CBS on KVAL 13"
"This is CBS on KPIC 4"
"This is CBS on KCBY 11"
"The Address is: CBS for Western Oregon, Welcome Home" (1997–1998)
1Owned by Tennessee Broadcasting and operated by Sinclair under an outsourcing agreement. 2Nominally owned by Cunningham Broadcasting and operated by Sinclair under an LMA. However, trusts belonging to members of Sinclair's founding Smith family control almost all of Cunningham's stock. 3Operated by Nexstar Media Group under an LMA. 4Owned by Second Generation of Iowa, Ltd. and operated by Sinclair under a LMA. 5Owned by Manhan Media and managed by Sinclair. 6Owned by Howard Stirk Holdings, operated by Sinclair under an LMA. 7Owned by Mercury Broadcasting Company and operated by Sinclair. 8Owned by Deerfield Media and operated by Sinclair under an LMA. 9Owned by Roberts Media, but operated by Sinclair. 10Owned by Mitts Telecasting and operated by Sinclair. 11Owned by GOCOM Media and operated by Sinclair. 12Owned by Waitt Broadcasting, but operated by Sinclair under an SSA. 13Owned by Granite Broadcasting Corporation and operated by Sinclair through a JSA and SSA. 14Owned by New Age Media and operated by Sinclair under an MSA. 15Owned by MPS Media, but operated by New Age Media under an LMA. 16Owned by Diamond Sports Group, a joint venture of Sinclair and Entertainment Studios. 17Co-owned with Yankee Global Enterprises, The Blackstone Group, Amazon, RedBird Capital and Mubadala Investment Company. 18Co-owned with Chicago Cubs. 19Owned by Sinclair and operated by Jukin Media. 20Owned by Palm Television, L.P. and operated by Cunningham Broadcasting under an LMA.