| 1957–1962 | 1962–1967 | 1967–1968 | 1968–2015 | 1979–1994 |
| 1994–2001 | 2001–2006 | 2006–2013 | 2013–2015 | 2015–present |
1957–1962[]
| LOGO MISSING |
The station signed on December 21, 1957, taking the ABC affiliation away from KFDA-TV (channel 10). The station was originally owned by Southwest States. On June 21, 1958, Southwest States announced that it would sell channel 7 to Television Properties. The sale was approved by the FCC on July 16 of that same year but the deal later fell through.
1962–1967[]
| LOGO MISSING |
On August 1, 1963, Southwest States announced that it would sell channel 7 to the Walton Group. The sale was completed on November 12 of that same year.
1967–1968[]
| LOGO MISSING |
Walton added the "-TV" suffix to channel 7 during 1967. On October of that same year, the Walton Group sold channel 7 to Marsh Media. The sale was completed on January 31 of that same year.
1968–present[]
1968–2015[]
After Marsh Media purchased the station, channel 7 began adapting the G. Dean Smith-designed Circle 7 originally made for ABC's six original owned-and-operated television stations.
1979–1994[]

| SVG NEEDED |
1994–2001[]

2001–2006[]

On August 26, 2002, Marsh Media announced that it would sell KVII to New Vision Group. On April 7, 2005, New Vision sold the station to Barrington Broadcasting Group.
2006–2013[]

On February 28, 2013, the Sinclair Broadcast Group announced the acquisition of Barrington's television stations, including KVII. The sale was completed on November 25 of that same year.
2013–2015[]

In 2013, the ABC logo was incorporated into the circle 7.
2015–present[]
In 2015, the station began adapting a more thicker version of the circle 7 mainly to distinguish it from its sister stations WJLA-TV in Washington, DC and KATV in Little Rock/Pine Bluff. The ABC logo was also placed to the left.
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