KTHI-TV became an NBC affiliate on August 22, 1983, sending ABC to WDAY-TV.
KTHI-TV became KVLY-TV on May 2, 1995. This basic design has remained the only logo used by the station as KVLY-TV.
After the merger of KVLY and KXJB, the newscasts began jointly identifying themselves as "Valley News Live" or newscasts. For network programming, Syndicated programming, and individual station promotions, the individual logo is still displayed.