Logopedia
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1953–1957 1957–1964 1964–1976 1976–1981 1981–1983 1983–1989
1953–1957 1957–1964 1964–1976 1976–1981 1981–1983 1983–1989
1989–1992 1992–1997 1997–2002 2002–2022 2022–present  
1989–1992 1992–1997 1997–2002 2002–2022 2022–present

KTVH[]

1953–1957[]

Ktvh1955

Channel 12 first signed on the air on July 1, 1953 as KTVH, the first television station based in the state of Kansas. The station has been a primary CBS affiliate from the start, with secondary affiliations with NBC (until 1954), DuMont (until 1955), and ABC (until 1956). The Wichita-Hutchinson Company, Inc. was the station's original owners; they would sell 80 percent of the station to Des Moines-based Minneapolis Star and Tribune Company (owned by the Cowles family and later rechristened Cowles Media) for $1.07 million.

1957–1964[]

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1964–1976[]

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During this logo's use, Cowles proposed a sale KTVH to the WKY Television System of Oklahoma City for $4.4 million in December 1968; the sale essentially fell apart, however, when the Federal Communications Commission designated the sale for hearing in August 1969.

1976–1981[]

KTVH - s1980
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1981–1983[]

KTVH 82 ID
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In 1982, Cowles Media would sell KWCH to Kansas Broadcasting System Inc., a Hays, Kansas-based business that already owned two KBS stations, KAYS and KLOE. The sale would be approved in January 1983.

KWCH (-TV/-DT)[]

1983–2002[]

KWCH 12 Symbol

The goal of the KTVH's new ownership and its newly-hired general manager, Ron Bergamo, was to transform the station from a ratings laggard with a staid reputation into a first-place outlet. The revamp included improved equipment; new graphics packages; and, on July 4, 1983, the adoption of a new logo, a new motto ("The Look of a Leader"), and a new call sign, KWCH-TV (the station's calls would retain the "-DT" suffix after the 2009 DTV transition).

1983–1989[]

KWCH (1983)

The Kansas Broadcasting System was able to turn the station into a market leader by 1986, displacing KAKE-TV. They then in 1988, aquired KTVC in Ensign–Dodge City. The same year, Michigan–based Smith Broadcasting aquired the Kansas Broadcasting System.

1989–1992[]

KWCH (1989)

The satellite stations of the Kansas Broadcasting System changed their callsigns in 1989 to bolster the KBS network; KTVC became KBSD-TV, KLOE-TV became KBSL-TV, and KAYS-TV became KBSH-TV.

Sandy DiPasquale, part-owner, and president of the Kansas Broadcasting System, became the majority owner in 1992.

1992–1997[]

KWCH (1992)

Spartan Communications of Spartanburg, South Carolina, purchased KBS from DiPasquale in 1994 for $58 million. Spartan would merge with Media General in 2000.

1997–2002[]

KWCH (1997)

2002–2022[]

KWCH (2002)
Designer:  Media General
VDO
Typography:  Verdana
Launched:  2002

On April 6, 2006, Media General announced that it would sell KWCH, its satellites, and four other stations as a result of its purchase of four former NBC owned-and-operated stations (WVTM-TV/Birmingham WCMH-TV/Columbus, WNCN/Goldsboro, NC, and WJAR/Providence). South Bend, Indiana-based Schurz Communications eventually emerged as the winner and took over on September 25.

Schurz announced on September 14, 2015, that it would exit from broadcasting and sell its entire broadcasting division, including KWCH (and its satellites), KSCW-DT, and the JSA with KDCU-DT, to Gray Television for approximately $442.5 million. Gray already owned KAKE, which it divested to Lockwood Broadcast Group in order to retain the higher-rated KWCH. The FCC approved the sale on February 12, 2016, and the sale was completed on February 16.

2022–present[]

KWCH 12 2022

External links[]


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