Other variations of this logo included one with the KWTV callsign and another with the word "Spirit" (in referencing to the longtime slogan "The Spirit of Oklahoma" used when this logo began being used) in place of the word "NEWS", as well as a version with a vertical design used from 1997-2002 with the word "NEWS" above the boxed "9". The logo also sometimes featured under the word "NEWS", a simple red underline, a red bar with the CBS Eye logo and station calls.
2010–present
On October 24, 2010, KWTV began broadcasting local newscasts, syndicated programming and some local commercial advertisements in high definition; along with this upgrade, KWTV (and its sister station KOTV in Tulsa, which began carrying its newscasts in widescreen SD on that date), overhauled their logos and began using a uniform graphics package.