KWWL

Not to be confused with WWL-TV.

1953–1957	1957–1963	1963–1975	1976–1979	1979–1997
1997–2003	2003–2009	2009–2016	2016–present

1953–1957

1957–1963

While exact dimensions of the "television" script varies across the various instances of this logo due to its hand-drawn nature, this version was used for the station's 70th anniversary content in November 2023.

1963–1975

1976–1979

This logo has a stylized "7".

1979–1997

Variant with the 1986 NBC peacock (1986–1997)

1997–2003

2003–2009

This logo was shared with sister station WDAM-TV.

Olympic logo (2004-2008)

2004 Summer Olympics Newscast opening variant

Alternate Olympic logo with the circle 7 (2004)

2009–2016

With the callsign showing

Olympics logo (2010–2016)

2016–present

Olympics logo (2018-2022)

Olympics logo (2024-present)

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