Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1932–1941 (experimental phase) 1941–1944 1944–1954 1954–1956 1956–1963 1963–1965
1932–1941 (experimental phase) 1941–1944 1944–1954 1954–1956 1956–1963 1963–1965
1965–1998 1979–1986 1986–1995 1989–1991 1991–1994 1994–1998
1965–1998 1979–1986 1986–1995 1989–1991 1991–1994 1994–1998
1995–2003 1998–2003 2003–2013 2013–2023 2023–present
1995–2003 1998–2003 2003–2013 2013–2023 2023–present

W3XE[]

1932–1941 (experimental phase)[]

W3XE

The KYW-TV story began in 1932 as W3XE as a experimental TV station, owned by Philco, the world's largest producer of radio and television sets at the time. Engineers created much of the small station's equipment, including cameras and transmitters in North Philadelphia.

WPTZ[]

1941–1944[]

WPTZ 1941

On July 1, 1941, W3XE received a commercial license—the third in the United States, the first outside of New York City, and the first not owned and operated by a network—as WPTZ. The station signed on for the first time on September 1, becoming the first licensed television station in Pennsylvania, two months after WNBT launched on air in New York City, and began sharing programs as a second NBC affiliate (not owned and operated by a network) for 54 years, after WRGB at the time.

1944–1954[]

WPTZ 3 (1944)

The Westinghouse Electric Corporation, owner of Philadelphia's longtime NBC Radio affiliate KYW, purchased WPTZ in 1953 for a then-record price of $8.5 million.

1954–1956[]

Jalapeno2

WRCV-TV[]

1956–1963[]

Wrcv0358

NBC took over operation of WPTZ and KYW in late January 1956; on February 13, 1956, channel 3's call letters were changed to WRCV-TV (in reference to the RCA-Victor record label; KYW radio adopted the WRCV calls as well). The WPTZ call letters are now used for the NBC affiliate in Plattsburgh, New York.

1963–1965[]

WRCV 1

KYW-TV[]

1965–2003[]

KYW-TV 3 (1965-2003)

Westinghouse Broadcasting & Cable and Group W Productions used a proprietary typeface called "Westinghouse" (also known as "Anklepants", due to a similar font) for the station logo throughout their own entire ownership of the station as shown here. This had come after Westinghouse and NBC had switched stations (with the KYW calls and license transferring to what is now WKYC in Cleveland, and the WRCV-TV calls have changed into the current KYW-TV) only for the Federal Communications Commission to cancel the trade due to allegations of coercion on part of NBC and its allowance to have the KYW-TV callsigns goes to Philadelphia, PA on Saturday, June 19, 1965. It's one of the few TV stations K/W Boundary exceptions such as KDKA-TV in Pittsburgh.

1979–1986[]

KYW NBC 1979-86

1986–1995[]

KYW NBC 1986
1989–1991[]
KYW 1989
1991–1994[]
KYW 1991

1994–1998[]

KYW 1994

On September 10, 1995 at 1:00 AM, KYW-TV and WCAU swapped their affiliations between NBC and CBS (becoming the very last non-CBS Group W station to join that network; WJZ-TV and WBZ-TV both went to CBS on the same day, January 2, 1995), as a result of a deal with Westinghouse that renewed its existing CBS affiliates in San Francisco and Pittsburgh. KYW also debuted a new tagline that same year called Keep your eye on KYW 3. Westinghouse later acquired CBS outright, and KYW-TV became a CBS owned-and-operated station. The logo was transitional period from Group W's NBC to CBS.

1995–2003[]

KYW CBS 1995

1998–2003[]

KYW 1998

Though both KYW-TV and its AM station of the same name still used it to a degree, the classic Group W typeface had begun to be phased out by the time this logo for the television station was introduced. This logo in particular made its debut in February 1998.

2003–2023[]

2003–2013[]

KYW 4

This station logo was based on the variant used in the 1950s and the 1960s.

2013–2023[]

KYW 1

2023–present[]

KYW CBS News Philadelphia 2023
Designer:  CBS News Creative Services
Matchstic
Typography:  TT Norms
Launched:  April 12, 2023

On April 12, 2023, KYW-TV introduced a new logo and branding as "CBS (News) Philadelphia", as part of a drastic branding change affecting all of CBS' owned-and-operated stations. While the 'CBS 3' logo is retained, the '3' is now in a different font.

External links[]

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