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W3XE

1932–1941 (experimental phase)

W3XE

WPTZ

1941–1944

WPTZ Channel 3 signed on as Pennsylvania's first television station on Labor Day, September 1, 1941.

1944–1954

Screenshot 2016-05-19-15-29-09

1954–1956

Jalapeno2

WRCV-TV

1956–1963

Wrcv0358

On Monday October 18, 1954 WPTZ NBC 3 became WRCV-TV NBC 3-The Network Flagship Station up to Friday June 18, 1965 when Westinghouse Broadcasting brought the KYW-TV callsign from Cleveland to Philadelphia.

1963–1965

Wrcv1960s

KYW-TV

1965–2003

KYW-TV 3 (1965-2003)

1965–1995

Kywtv1963

Westinghouse Broadcasting & Cable and Group W Productions used a proprietary typeface called "Westinghouse" (also known as "Anklepants", due to a similar but identical font) for the station logo throughout their own entire ownership of the station as shown here. This had come after Westinghouse and NBC had switched stations (with the KYW calls and license transferring to what's now as WKYC in Cleveland, OH and the WRCV-TV Calls has Changed into KYW-TV) only for the Federal Communications Commission to cancel the trade due to allegations of coercion on the part of NBC-TV and it's allowing to have the KYW-TV Calls goes to Philadelphia, PA on Saturday June 19, 1965.

In 1995, KYW-TV switched its affiliation from NBC to CBS, as a result of a deal with Westinghouse that renewed its existing CBS stations in San Francisco and Pittsburgh. (On the date of KYW's switch, WJZ-TV also assumed an affiliation with CBS, in a transaction that saw its ABC affiliation transfer to WMAR-TV.) Westinghouse later acquired CBS altogether and making it KYW-TV as a network O&O and co-flagship Station.

1995–2003

KYW TV 1998

Though both KYW-TV and KYW NewsRadio 1060 AM still used it to a degree, the classic Group W typeface had begun to be phased out by the time this logo for the television station was introduced.

2003–present

2003–2013

CBS 3 224134759 std

This station logo was based on the variant used in the 1950s and the 1960s.

2013–present

KYW-TV CBS 2013 logo


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