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Westinghouse Broadcasting & Cable and Group W Productions used a proprietary typeface, now called "Anklepants," for the station logo throughout their entire ownership of the station, as shown here. This had come after Westinghouse and NBC had switched stations (with the KYW calls and license transferring to what is now WKYC Cleveland; and the WRCV calls moving to KYW) only for the Federal Communications Commission to cancel the trade due to allegations of coercion on the part of NBC; allowing the KYW calls to return to Philadelphia in 1965.
In 1995, KYW-TV switched its network affiliation from NBC to CBS, as a result of a deal by Westinghouse when WJZ-TV lost it's ABC affiliation to WMAR-TV. Westinghouse later acquired CBS altogether, making KYW-TV an O&O.
Mike Douglas with a KYW camera
KYW cameras behind the scenes of The Mike Douglas Show
3 For All (1979)
1982 Station Ident
1983 Station Ident
Evening Magazine billboard, 1983
New Year slide, 1986
KYW Channel 3, Let's All Be There ID (1985-1986)
Hill Street Blues billboard, 1986
Miami Vice billboard, 1986
Remington Steele billboard, 1986
St. Elsewhere billboard, 1986
KYW Come on Home to Channel 3 promo (1987-1988)
Your Constitution Station ID (1987)
Station ID (1989-1991)
The Pride of Philadelphia id from 1990
Channel 3 Eyewitness News 6PM outro from March 2, 1990