In 1991, KYW dropped its Eyewitness News moniker after 26 years and experimented giving each newscast a different title. The morning newscast is branded Newsday, the weekday 5:30 and 6:00 newscasts are branded Newsbeat and the 11:00 newscast (both weekday and weekend) is branded The News Tonight. The weekend 6:00 newscast is branded The News Saturday/Sunday.
Used during the transitional period between Group W's NBC affiliation and CBS. So they were not picked up the peacock to the logo or the CBS eye at this time.
CBS 3 Eyewitness News Daytime-Version open (2016-2023)
CBS News Philadelphia[]
February-April 2023[]
Daytime Open
Night open
In February 2023, KYW-TV began to slowly phase out the Eyewitness News name again to follow a rebranding affecting all CBS O&Os, as all newscasts incorporated CBS News Philadelphia as their identity moving forward, before became the full-time branding of their news operation on April 12, 2023, coinciding with a shift to a more community-based focus, featuring more in-depth reporting.
_-_HQ_1.jpg "KYW Eyewitness News Nightcast Intro (1989) - HQ 1.jpg (35 KB)")
