Kalbe’s new brand image was launched on 6 March 2007 to commemorate 40 years since its founding. This new logo signifies Kalbe’s "intention and commitment to share all the benefits from our technical know-how with our customers, not only with the aim to promote better health but also to bring about meaningful changes that will ultimately enrich their lives generally".
While they have kept the original DNA helix to symbolize our commitment to “the scientific pursuit of health for a better life”, they have also added the representation of the helix as two people, embodying the company’s focus on people, caring and sharing. The green color, meanwhile, has been associated with Kalbe since its founding, and characterizes life, growth and innovation.
|Kalbe Consumer Health|
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