2000-2004 2004-2008 2008-2013 2013-2015 2015-present
2000-2004 2004-2008 2008-2013 2013-2015 2015-present

TV Danmark 1


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Kanal 5 Denmark was launched on 1 January 2000 as TvDanmark 1. Its launch identity was created by English & Pockett.

"e&p created a young, daring and different identity with a graphics package that has a strong appeal to the channel's audience of 15 - 35 year olds with a male bias.
'The idea of making a person out of our logo sounded crazy, but when it was presented everyone went for it right away. The result is wonderful.' Lars Borch Nielsen, Director of On-Air Promotion, TV Danmark 1." - English & Pockett

Kanal 5


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On 4 April 2004, TvDanmark 1 changed its name and logo, as the channel was relaunched with a new name by being rebranded as Kanal 5 Denmark.


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On 1 January 2008, Kanal 5 Denmark updated its logo which turns into 3D. With it, a new look was launched on-screen with a graphical makeover.

Four years later in 2012, ProSiebenSat.1 Media AG, sold the SBS channels (Kanal 4, Kanal 5, 6'eren and 7'eren) to Discovery Communications. Kanal 5 is now a part of SBS Discovery Media.


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On 19 August 2013, Kanal 5 Denmark changed their logo to a red square.


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