Keebler

1853–1890	1890–1920	1920−1938	1938−1958	1958–1963	1963−1966
1966–1971	1971–2006	2006–2020	2020–2024	2024–present

1853–1890

German immigrant Godfrey Keebler opened a bakery in Philadelphia, Pennsylvania, in 1853.

1890–1920

Keebler partnered with Augustus Weyl in 1890. The bakery was incorporated as Keebler-Weyl Baking Co.

1920−1938

Three-dimensional variation used on packaging

Keebler-Weyl networked with several other local bakeries and others around the country over the years, and in 1927 they merged into the United Biscuit Company of America. United Biscuit operated regional bakeries which included Keebler and several other companies.

1938−1958

1958–1963

1963−1966

Designer:  Morton Goldsholl for Morton Goldsholl Associates

Typography:  Custom

Launched:  January 1963

In 1963, United Biscuit introduced the Kitchen Rich brand nationally while still utilizing regional brand names such as Keebler.

1966–1971

Designer:  Raphael Boguslav for Lippincott & Margulies

Typography:  Custom

Launched:  May 5, 1966

In 1966, United Biscuit decided to adopt a uniform brand name and chose Keebler as the national brand and the name of the company.

1971–2006

Designer:  Thomas Q. White for Murrie-White Associates

Typography:  Custom

Launched:  September 13, 1971

2006–2020

Variant with elf.

Alternate 3D variant.

Ferrero bought Keebler in 2019 from Kellogg's. The brand is now distributed by the Ferrara Candy Company.

2020–2024

In 2020, one year after Ferrero acquisition, the Keebler brand, as well as the main mascot Ernie the Keebler Elf, received a new look.

2024–present

Designer:  Soulsight

Typography:  Unknown

Launched:  2024