Contents
1853–1890
German immigrant Godfrey Keebler opened a bakery in Philadelphia, Pennsylvania, in 1853.
1890–1920
Keebler partnered with Augustus Weyl in 1890. The bakery was incorporated as Keebler-Weyl Baking Co.
1920−19??
Keebler-Weyl networked with several other local bakeries and others around the country over the years, and in 1927 they merged into the United Biscuit Company of America. United Biscuit operated regional bakeries which included Keebler and several other companies.
19??−1961
1961−1966
In 1961, United Biscuit introduced the Kitchen Rich brand nationally while still utilizing regional brand names such as Keebler.
1966–1971
In 1966, United Biscuit decided to adopt a uniform brand name and chose Keebler as the national brand and the name of the company.
1971–2006
2006–2020
Ferrero bought Keebler in 2019 from Kellogg's. The brand is now distributed by the Ferrara Candy Company.
2020–present
