Keebler

1853–1890

German immigrant Godfrey Keebler opened a bakery in Philadelphia, Pennsylvania, in 1853.

1890–1920

Keebler partnered with Augustus Weyl in 1890. The bakery was incorporated as Keebler-Weyl Baking Co.

1920−19??

Keebler-Weyl networked with several other local bakeries and others around the country over the years, and in 1927 they merged into the United Biscuit Company of America. United Biscuit operated regional bakeries which included Keebler and several other companies.

19??−1961

1961−1966

In 1961, United Biscuit introduced the Kitchen Rich brand nationally while still utilizing regional brand names such as Keebler.

1966–1971

In 1966, United Biscuit decided to adopt a uniform brand name and chose Keebler as the national brand and the name of the company.

1971–2006

2006–2020

Variant with elf.

Alternate 3D variant.

Ferrero bought Keebler in 2019 from Kellogg's. The brand is now distributed by the Ferrara Candy Company.

2020–present

In 2020, one year after Ferrero acquisition, the Keebler brand, as well as the main mascot Ernie the Keebler Elf, received a new look.