2011 - 2012[]
In 2011, Kellogg's launched its first new childrens cereal brand in twenty years, the previous being Honey Nut Loops.
2012 - 2014[]
A new packaging design was introduced in late 2012.
| Pending acquisition by Mars, Incorporated Predecessor: Kellogg Company Snack brands: Cereal and noodle brands:2 North American frozen food brands: Former/defunct assets:
1Under license from Pladis  |